Personality Assessment-Value Matrix

The Personality Assessment-Value Matrix is a 2x2 matrix used to evaluate the potential value of a customer or prospect. It is based on two criteria: the customer's personality type and their potential value to the business.

At a very high level, the Personality Assessment-Value Matrix is used in the context of business, marketing, finance.

Personality Assessment-Value Matrix quadrant descriptions, including examples
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What is the Personality Assessment-Value Matrix?

A visual explanation is shown in the image above. The Personality Assessment-Value Matrix can be described as a matrix with the following quadrants:

  1. High Value/High Personality: These customers have high potential value and a personality that is easy to work with (e.g. loyal, friendly, and open to new ideas).
  2. High Value/Low Personality: These customers have high potential value, but a personality that may be difficult to work with (e.g. demanding, impatient, and resistant to change).
  3. Low Value/High Personality: These customers have low potential value, but a personality that is easy to work with (e.g. polite, patient, and open to new ideas).
  4. Low Value/Low Personality: These customers have low potential value and a personality that is difficult to work with (e.g. uncooperative, argumentative, and resistant to change).

What is the purpose of the Personality Assessment-Value Matrix?

The Personality Assessment-Value Matrix is a 2x2 matrix used to evaluate the potential value of a customer or prospect. It is based on two criteria: the customer's personality type and their potential value to the business. The four quadrants of the matrix are:

  • High Value/High Personality: These customers have high potential value and a personality that is easy to work with.
  • High Value/Low Personality: These customers have high potential value, but a personality that may be difficult to work with.
  • Low Value/High Personality: These customers have low potential value, but a personality that is easy to work with.
  • Low Value/Low Personality: These customers have low potential value and a personality that is difficult to work with.

The Personality Assessment-Value Matrix can be used to identify which customers are most likely to be successful and which ones should be avoided. It can also be used to prioritize customers for marketing and sales efforts.


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What templates are related to Personality Assessment-Value Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Personality Assessment-Value Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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