Stakeholder Mapping-Value Matrix

The Stakeholder Mapping-Value Matrix is a strategic tool used to categorize stakeholders based on their level of interest and influence. This matrix helps businesses prioritize their engagement efforts by identifying which stakeholders need the most attention and which can be managed with less effort.

At a very high level, the Stakeholder Mapping-Value Matrix is used in the context of business, management, strategy.

Stakeholder Mapping-Value Matrix quadrant descriptions, including examples
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What is the Stakeholder Mapping-Value Matrix?

A visual explanation is shown in the image above. The Stakeholder Mapping-Value Matrix can be described as a matrix with the following quadrants:

  1. Manage Closely: High Influence, High Interest: Example - Major investor
  2. Keep Satisfied: High Influence, Low Interest: Example - Regulatory body
  3. Keep Informed: Low Influence, High Interest: Example - Dedicated team member
  4. Monitor: Low Influence, Low Interest: Example - Distant supplier

What is the purpose of the Stakeholder Mapping-Value Matrix?

The Stakeholder Mapping-Value Matrix is a crucial tool for project managers and business strategists. It helps in identifying and categorizing stakeholders based on two key dimensions: their level of interest in the project and their level of influence over it. This matrix is divided into four quadrants, each representing a different combination of interest and influence.

High Influence, High Interest (Manage Closely): Stakeholders in this quadrant are key players. They have significant influence over the project and are highly interested in its outcomes. These stakeholders require constant engagement and should be kept closely informed and involved in decision-making processes. An example might be a major investor or a top executive.

High Influence, Low Interest (Keep Satisfied): Stakeholders here have the power to impact the project significantly but may not be very interested in its day-to-day activities. They need to be kept satisfied but not necessarily involved in every detail. An example could be a regulatory body or a high-level sponsor.

Low Influence, High Interest (Keep Informed): These stakeholders are very interested in the project but lack the power to influence its outcomes. They should be kept informed and their feedback should be considered, as they can be valuable advocates. An example might be a dedicated team member or a community group.

Low Influence, Low Interest (Monitor): Stakeholders in this quadrant have minimal interest and influence. They require the least amount of effort and resources. Monitoring them periodically is usually sufficient. An example could be a distant supplier or a minor partner.

Using this matrix helps in allocating resources efficiently and ensures that the most critical stakeholders are managed effectively, thereby increasing the chances of project success.

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What templates are related to Stakeholder Mapping-Value Matrix?

The following templates can also be categorized as business, management, strategy and are therefore related to Stakeholder Mapping-Value Matrix: Product-Market Matrix, 4 Ps Marketing Mix Matrix, AI Capability-Value Proposition Alignment Matrix, AI Innovation-Value Alignment Matrix, AI Maturity Matrix, AI-Value Proposition Alignment Matrix, AI-Value Proposition Matrix, AIDA Marketing Matrix. You can browse them using the menu above.

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