Digital Maturity Assessment-Performance Matrix

The Digital Maturity Assessment-Performance Matrix is a 2x2 matrix used to assess the digital maturity of a company. It evaluates the current performance of a company in terms of digital capabilities and the potential for further growth.

At a very high level, the Digital Maturity Assessment-Performance Matrix is used in the context of business, marketing, finance.

Digital Maturity Assessment-Performance Matrix quadrant descriptions, including examples
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What is the Digital Maturity Assessment-Performance Matrix?

A visual explanation is shown in the image above. The Digital Maturity Assessment-Performance Matrix can be described as a matrix with the following quadrants:

  1. High Performance, Low Maturity: Companies in this quadrant have achieved a high level of digital performance, but lack the necessary digital capabilities to maintain and improve their performance.
  2. High Performance, High Maturity: Companies in this quadrant have achieved a high level of digital performance and have the necessary digital capabilities to maintain and improve their performance.
  3. Low Performance, Low Maturity: Companies in this quadrant have achieved a low level of digital performance and lack the necessary digital capabilities to improve their performance.
  4. Low Performance, High Maturity: Companies in this quadrant have achieved a low level of digital performance, but have the necessary digital capabilities to improve their performance.

What is the purpose of the Digital Maturity Assessment-Performance Matrix?

The Digital Maturity Assessment-Performance Matrix is a 2x2 matrix used to assess the digital maturity of a company. It evaluates the current performance of a company in terms of digital capabilities and the potential for further growth. The matrix is divided into four quadrants, each representing a different level of digital maturity.

The top left quadrant is labeled 'High Performance, Low Maturity'. This quadrant represents companies that have achieved a high level of digital performance, but lack the necessary digital capabilities to maintain and improve their performance. Companies in this quadrant need to focus on developing their digital capabilities in order to maintain their current performance.

The top right quadrant is labeled 'High Performance, High Maturity'. This quadrant represents companies that have achieved a high level of digital performance and have the necessary digital capabilities to maintain and improve their performance. Companies in this quadrant need to focus on leveraging their digital capabilities in order to continue to improve their performance.

The bottom left quadrant is labeled 'Low Performance, Low Maturity'. This quadrant represents companies that have achieved a low level of digital performance and lack the necessary digital capabilities to improve their performance. Companies in this quadrant need to focus on developing their digital capabilities in order to improve their performance.

The bottom right quadrant is labeled 'Low Performance, High Maturity'. This quadrant represents companies that have achieved a low level of digital performance, but have the necessary digital capabilities to improve their performance. Companies in this quadrant need to focus on leveraging their digital capabilities in order to improve their performance.


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What templates are related to Digital Maturity Assessment-Performance Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Digital Maturity Assessment-Performance Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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