Geographic Information System Matrix

The Geographic Information System (GIS) Matrix is a 4x4 matrix used to analyze the geographic data of a business. It helps to identify the best locations for a business to expand to, as well as the most effective way to reach customers in a particular area.

At a very high level, the Geographic Information System Matrix is used in the context of business, gis.

Geographic Information System Matrix quadrant descriptions, including examples
Want to try this template?
Other Templates

What is the Geographic Information System Matrix?

A visual explanation is shown in the image above. The Geographic Information System Matrix can be described as a matrix with the following quadrants:

  1. Location: The Location quadrant looks at the physical location of a business, such as the proximity to customers, the availability of resources, and the cost of doing business in the area. Example: Proximity to customers is high.
  2. Demographics: The Demographics quadrant looks at the population of the area, including age, gender, income, and other demographic data. Example: Average age is 25-34.
  3. Competition: The Competition quadrant looks at the competition in the area, including the number of competitors, their strengths and weaknesses, and the potential for market share. Example: Competition is low.
  4. Marketing: The Marketing quadrant looks at the marketing strategies that can be used to reach customers in the area, such as advertising, promotions, and other methods. Example: Advertising on social media.

What is the purpose of the Geographic Information System Matrix?

The Geographic Information System (GIS) Matrix is a 4x4 matrix used to analyze the geographic data of a business. It helps to identify the best locations for a business to expand to, as well as the most effective way to reach customers in a particular area. The matrix is divided into four quadrants, each representing a different aspect of the geographic data.

The top left quadrant of the GIS Matrix is the “Location” quadrant. This quadrant looks at the physical location of a business, such as the proximity to customers, the availability of resources, and the cost of doing business in the area. The top right quadrant is the “Demographics” quadrant. This quadrant looks at the population of the area, including age, gender, income, and other demographic data. The bottom left quadrant is the “Competition” quadrant. This quadrant looks at the competition in the area, including the number of competitors, their strengths and weaknesses, and the potential for market share. The bottom right quadrant is the “Marketing” quadrant. This quadrant looks at the marketing strategies that can be used to reach customers in the area, such as advertising, promotions, and other methods.

The GIS Matrix can be used to identify the best locations for a business to expand to, as well as the most effective way to reach customers in a particular area. By analyzing the data in each quadrant, businesses can make informed decisions about where to open new locations and how to reach their target market.


Want to try this template?

What templates are related to Geographic Information System Matrix?

The following templates can also be categorized as business, gis and are therefore related to Geographic Information System Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

How can I use Geographic Information System Matrix in Priority Matrix?

You can get Geographic Information System Matrix in your Priority Matrix in just a moment:

  1. Click to sign in or create an account in the system
  2. Start adding your items to the matrix
  3. If you prefer it, download Priority Matrix and take your data with you

Learn more about Geographic Information System Matrix, and get free access to lots of other templates, at templates.app. Once you are comfortable with the document, you can easily export to Excel, if you prefer to work that way.

If you have any questions and you can't find the answer in our knowledge base, don't hesitate to contact us for help.