ADKAR Change Management Model

The ADKAR Change Management Model is a 2x2 matrix used to help organizations plan and manage change initiatives. It is based on the idea that successful change requires a combination of Awareness, Desire, Knowledge, Ability, and Reinforcement.

At a very high level, the ADKAR Change Management Model is used in the context of business.

ADKAR Change Management Model quadrant descriptions, including examples
Want to try this template?
Other Templates

What is the ADKAR Change Management Model?

A visual explanation is shown in the image above. The ADKAR Change Management Model can be described as a matrix with the following quadrants:

  1. Awareness: Recognition that a change is needed, e.g. identifying a need for improved customer service.
  2. Desire: Motivation to make the change, e.g. understanding the benefits of improved customer service.
  3. Knowledge: Understanding of how to make the change, e.g. developing a customer service training program.
  4. Ability: Ability to actually implement the change, e.g. implementing the customer service training program.

What is the purpose of the ADKAR Change Management Model?

The ADKAR Change Management Model is a 2x2 matrix used to help organizations plan and manage change initiatives. It is based on the idea that successful change requires a combination of Awareness, Desire, Knowledge, Ability, and Reinforcement (ADKAR).

The matrix is divided into four quadrants, each representing a different stage of the change process. The top-left quadrant is Awareness, which is the first step in the change process. It is the recognition that a change is needed. The top-right quadrant is Desire, which is the motivation to make the change. The bottom-left quadrant is Knowledge, which is the understanding of how to make the change. The bottom-right quadrant is Ability, which is the ability to actually implement the change. Finally, Reinforcement is the ongoing support and reinforcement needed to ensure the change is successful.

The ADKAR Change Management Model is a useful tool for organizations to plan and manage change initiatives. It can help identify gaps in the change process and provide a framework for addressing them.


Want to try this template?

What templates are related to ADKAR Change Management Model?

The following templates can also be categorized as business and are therefore related to ADKAR Change Management Model: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

How can I use ADKAR Change Management Model in Priority Matrix?

You can get ADKAR Change Management Model in your Priority Matrix in just a moment:

  1. Click to sign in or create an account in the system
  2. Start adding your items to the matrix
  3. If you prefer it, download Priority Matrix and take your data with you

Learn more about ADKAR Change Management Model, and get free access to lots of other templates, at templates.app. Once you are comfortable with the document, you can easily export to Excel, if you prefer to work that way.

If you have any questions and you can't find the answer in our knowledge base, don't hesitate to contact us for help.