User Experience Matrix

The User Experience Matrix is a 2x2 matrix used to evaluate user experience by plotting the user's needs and the product's features on a graph.

At a very high level, the User Experience Matrix is used in the context of business, marketing, ux design.

User Experience Matrix quadrant descriptions, including examples
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What is the User Experience Matrix?

A visual explanation is shown in the image above. The User Experience Matrix can be described as a matrix with the following quadrants:

  1. Needed & Implemented: Features that are both needed and implemented, meaning the user experience is optimal (e.g. a search bar that is easy to find and use).
  2. Needed & Not Implemented: Features that are needed but not implemented, meaning the user experience is lacking (e.g. a search bar that is difficult to find).
  3. Not Needed & Implemented: Features that are not needed but are implemented, meaning the user experience is over-engineered (e.g. a search bar that is easy to find but not used).
  4. Not Needed & Not Implemented: Features that are neither needed nor implemented, meaning the user experience is irrelevant (e.g. a search bar that is neither easy to find nor used).

What is the purpose of the User Experience Matrix?

The User Experience Matrix is a 2x2 matrix used to evaluate user experience by plotting the user's needs and the product's features on a graph. The four quadrants of the matrix represent four different user experience states:

  • The top-left quadrant represents features that are both needed and implemented, meaning the user experience is optimal.
  • The top-right quadrant represents features that are needed but not implemented, meaning the user experience is lacking.
  • The bottom-left quadrant represents features that are not needed but are implemented, meaning the user experience is over-engineered.
  • The bottom-right quadrant represents features that are neither needed nor implemented, meaning the user experience is irrelevant.

By plotting the user's needs and the product's features on the matrix, it is easy to identify areas where the user experience can be improved. This is especially useful when designing new products or services, as it allows designers to focus on the features that will have the greatest impact on the user experience.


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What templates are related to User Experience Matrix?

The following templates can also be categorized as business, marketing, ux design and are therefore related to User Experience Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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