Sales and Marketing Performance-Value Matrix

The Sales and Marketing Performance-Value Matrix is a 2x2 matrix used to compare the performance and value of different sales and marketing activities. It helps organizations identify which activities are most effective and should be prioritized.

At a very high level, the Sales and Marketing Performance-Value Matrix is used in the context of business, marketing, finance.

Sales and Marketing Performance-Value Matrix quadrant descriptions, including examples
Want to try this template?
Other Templates

What is the Sales and Marketing Performance-Value Matrix?

A visual explanation is shown in the image above. The Sales and Marketing Performance-Value Matrix can be described as a matrix with the following quadrants:

  1. High Performance/High Value: Activities with high performance and high value should be prioritized and given the most resources. Example: SEO campaigns.
  2. High Performance/Low Value: Activities with high performance but low value should be evaluated to see if their performance can be improved. Example: Social media campaigns.
  3. Low Performance/High Value: Activities with low performance but high value should be monitored to see if their performance can improve. Example: Email campaigns.
  4. Low Performance/Low Value: Activities with low performance and low value should be eliminated. Example: Print advertising.

What is the purpose of the Sales and Marketing Performance-Value Matrix?

The Sales and Marketing Performance-Value Matrix is a 2x2 matrix used to compare the performance and value of different sales and marketing activities. It helps organizations identify which activities are most effective and should be prioritized.

The matrix has four quadrants: high performance/high value, high performance/low value, low performance/high value, and low performance/low value. Each quadrant represents a different type of activity and should be treated differently. Activities in the high performance/high value quadrant should be prioritized and given the most resources. Activities in the high performance/low value quadrant should be evaluated to see if their performance can be improved. Activities in the low performance/high value quadrant should be monitored to see if their performance can improve. Activities in the low performance/low value quadrant should be eliminated.

The Sales and Marketing Performance-Value Matrix is a useful tool for organizations to identify which activities are most effective and should be prioritized. It can also help organizations identify activities that are not providing enough value and should be eliminated.


Want to try this template?

What templates are related to Sales and Marketing Performance-Value Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Sales and Marketing Performance-Value Matrix: AIDA Marketing Matrix, Affiliate Marketing Matrix, Agile Capability-Value Alignment Matrix, Agile Scaling Matrix, Ansoff Matrix, Asset Allocation Matrix, BCG Matrix, Brand Affinity Matrix. You can browse them using the menu above.

How can I use Sales and Marketing Performance-Value Matrix in Priority Matrix?

You can get Sales and Marketing Performance-Value Matrix in your Priority Matrix in just a moment:

  1. Click to sign in or create an account in the system
  2. Start adding your items to the matrix
  3. If you prefer it, download Priority Matrix and take your data with you

Learn more about Sales and Marketing Performance-Value Matrix, and get free access to lots of other templates, at templates.app. Once you are comfortable with the document, you can easily export to Excel, if you prefer to work that way.

If you have any questions and you can't find the answer in our knowledge base, don't hesitate to contact us for help.