Marketing Research-Analysis Matrix

The Marketing Research-Analysis Matrix is a tool used to analyze the market and customer needs. It helps to identify the most important areas to focus on in order to achieve the desired results.

At a very high level, the Marketing Research-Analysis Matrix is used in the context of business, marketing, research.

Marketing Research-Analysis Matrix quadrant descriptions, including examples
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What is the Marketing Research-Analysis Matrix?

A visual explanation is shown in the image above. The Marketing Research-Analysis Matrix can be described as a matrix with the following quadrants:

  1. Market Research: Gathering data about the target market, such as demographics, preferences, and trends. (e.g. Surveys, interviews, focus groups)
  2. Analysis: Analyzing the data gathered in the Market Research quadrant. This includes analyzing the data to identify patterns and trends, as well as to identify opportunities and risks. (e.g. Statistical analysis, data mining)
  3. Marketing: Developing strategies and tactics to reach the target market. This includes developing a marketing plan and creating campaigns to reach the target market. (e.g. Advertising, promotions, public relations)
  4. Evaluation: Evaluating the effectiveness of the strategies and tactics developed in the Marketing quadrant. This includes measuring the success of the campaigns and making adjustments as needed. (e.g. Market testing, customer feedback)

What is the purpose of the Marketing Research-Analysis Matrix?

The Marketing Research-Analysis Matrix (MRAM) is a tool used to analyze the market and customer needs. It helps to identify the most important areas to focus on in order to achieve the desired results. The MRAM consists of four quadrants, each representing a different aspect of the research and analysis process. The four quadrants are:

  • Market Research: This quadrant focuses on gathering data about the target market, such as demographics, preferences, and trends.
  • Analysis: This quadrant focuses on analyzing the data gathered in the Market Research quadrant. This includes analyzing the data to identify patterns and trends, as well as to identify opportunities and risks.
  • Marketing: This quadrant focuses on developing strategies and tactics to reach the target market. This includes developing a marketing plan and creating campaigns to reach the target market.
  • Evaluation: This quadrant focuses on evaluating the effectiveness of the strategies and tactics developed in the Marketing quadrant. This includes measuring the success of the campaigns and making adjustments as needed.

The MRAM is a useful tool for businesses to use when conducting market research and analysis. It helps to identify the most important areas to focus on in order to achieve the desired results.


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What templates are related to Marketing Research-Analysis Matrix?

The following templates can also be categorized as business, marketing, research and are therefore related to Marketing Research-Analysis Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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