Product Design-Value Matrix

The Product Design-Value Matrix is a strategic tool used to evaluate and prioritize product features based on their design quality and value to the customer. It helps businesses focus on high-value, well-designed features while identifying areas that may need improvement or can be deprioritized.

At a very high level, the Product Design-Value Matrix is used in the context of business, marketing, product development.

Product Design-Value Matrix quadrant descriptions, including examples
Want to try this template?
Other Templates

What is the Product Design-Value Matrix?

A visual explanation is shown in the image above. The Product Design-Value Matrix can be described as a matrix with the following quadrants:

  1. High Design, High Value: Features that are well-designed and provide significant value to customers. Example: Intuitive user interface with essential functionalities.
  2. High Design, Low Value: Features that are well-designed but offer little value to customers. Example: A beautifully designed but rarely used settings page.
  3. Low Design, High Value: Features that are highly valued by customers but lack in design quality. Example: A frequently used but cluttered dashboard.
  4. Low Design, Low Value: Features that neither offer much value to the customer nor are well-designed. Example: An outdated and rarely used help section.

What is the purpose of the Product Design-Value Matrix?

The Product Design-Value Matrix is a powerful framework for product managers and designers to assess and prioritize product features. The matrix is divided into four quadrants based on two axes: Design Quality (X-axis) and Customer Value (Y-axis). The quadrants help teams categorize features into:

  • High Design, High Value: These are the features that are well-designed and provide significant value to customers. They should be prioritized for development and marketing.
  • High Design, Low Value: These features are aesthetically pleasing and functionally sound but do not offer much value to the customer. They may need to be re-evaluated or redesigned to enhance their value.
  • Low Design, High Value: These features are highly valued by customers but lack in design quality. Improving their design can significantly enhance the overall product experience.
  • Low Design, Low Value: These features neither offer much value to the customer nor are they well-designed. They are candidates for deprioritization or removal.

Use cases for the Product Design-Value Matrix include product feature prioritization, resource allocation, and strategic planning. By focusing on high-value, well-designed features, businesses can improve customer satisfaction and optimize their product development efforts.


Want to try this template?

What templates are related to Product Design-Value Matrix?

The following templates can also be categorized as business, marketing, product development and are therefore related to Product Design-Value Matrix: Product-Market Matrix, 4 Ps Marketing Mix Matrix, AI Capability-Value Proposition Alignment Matrix, AI Innovation-Value Alignment Matrix, AI Maturity Matrix, AI-Value Proposition Alignment Matrix, AI-Value Proposition Matrix, AIDA Marketing Matrix. You can browse them using the menu above.

How can I use Product Design-Value Matrix in Priority Matrix?

You can get Product Design-Value Matrix in your Priority Matrix in just a moment:

  1. Click to sign in or create an account in the system
  2. Start adding your items to the matrix
  3. If you prefer it, download Priority Matrix and take your data with you

Learn more about Product Design-Value Matrix, and get free access to lots of other templates, at templates.app. Once you are comfortable with the document, you can easily export to Excel, if you prefer to work that way.

If you have any questions and you can't find the answer in our knowledge base, don't hesitate to contact us for help.