Market Opportunity-Size Matrix

The Market Opportunity-Size Matrix is a 2x2 matrix used to evaluate the potential of a market opportunity. It evaluates the size of the market and the potential of the opportunity to determine if it is worth pursuing.

At a very high level, the Market Opportunity-Size Matrix is used in the context of business, marketing, finance.

Market Opportunity-Size Matrix quadrant descriptions, including examples
Want to try this template?
Other Templates

What is the Market Opportunity-Size Matrix?

A visual explanation is shown in the image above. The Market Opportunity-Size Matrix can be described as a matrix with the following quadrants:

  1. Large Market, Low Potential: A market with a large size but low potential for success (e.g. a market with a large number of competitors and low barriers to entry)
  2. Large Market, High Potential: A market with a large size and high potential for success (e.g. a market with a large number of customers and high barriers to entry)
  3. Small Market, Low Potential: A market with a small size but low potential for success (e.g. a market with a small number of customers and low barriers to entry)
  4. Small Market, High Potential: A market with a small size but high potential for success (e.g. a market with a small number of customers but high barriers to entry)

What is the purpose of the Market Opportunity-Size Matrix?

The Market Opportunity-Size Matrix is a 2x2 matrix used to evaluate the potential of a market opportunity. It evaluates the size of the market and the potential of the opportunity to determine if it is worth pursuing.

The matrix is divided into four quadrants, each with a different meaning. The top left quadrant is labeled 'Large Market, Low Potential'. This quadrant represents a market with a large size but low potential for success. An example of this quadrant would be a market with a large number of competitors and low barriers to entry.

The top right quadrant is labeled 'Large Market, High Potential'. This quadrant represents a market with a large size and high potential for success. An example of this quadrant would be a market with a large number of customers and high barriers to entry.

The bottom left quadrant is labeled 'Small Market, Low Potential'. This quadrant represents a market with a small size but low potential for success. An example of this quadrant would be a market with a small number of customers and low barriers to entry.

The bottom right quadrant is labeled 'Small Market, High Potential'. This quadrant represents a market with a small size but high potential for success. An example of this quadrant would be a market with a small number of customers but high barriers to entry.


Want to try this template?

What templates are related to Market Opportunity-Size Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Market Opportunity-Size Matrix: AIDA Marketing Matrix, Affiliate Marketing Matrix, Agile Capability-Value Alignment Matrix, Agile Scaling Matrix, Ansoff Matrix, Asset Allocation Matrix, BCG Matrix, Brand Affinity Matrix. You can browse them using the menu above.

How can I use Market Opportunity-Size Matrix in Priority Matrix?

You can get Market Opportunity-Size Matrix in your Priority Matrix in just a moment:

  1. Click to sign in or create an account in the system
  2. Start adding your items to the matrix
  3. If you prefer it, download Priority Matrix and take your data with you

Learn more about Market Opportunity-Size Matrix, and get free access to lots of other templates, at templates.app. Once you are comfortable with the document, you can easily export to Excel, if you prefer to work that way.

If you have any questions and you can't find the answer in our knowledge base, don't hesitate to contact us for help.