Strategic Maturity Matrix

The Strategic Maturity Matrix is a 2x2 matrix used to assess the level of maturity of a company's strategy. It is often used to identify areas of improvement and to create a roadmap for strategy development.

At a very high level, the Strategic Maturity Matrix is used in the context of business, strategy.

Strategic Maturity Matrix quadrant descriptions, including examples
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What is the Strategic Maturity Matrix?

A visual explanation is shown in the image above. The Strategic Maturity Matrix can be described as a matrix with the following quadrants:

  1. Innovative: Highly innovative and have a well-defined strategy (e.g. launching new products and services)
  2. Developing: In the process of developing their strategy (e.g. creating a strategic plan)
  3. Reactive: Reactive and lack a clear strategy (e.g. responding to market changes)
  4. Stagnant: Stuck in a rut and have no strategy (e.g. relying on outdated processes)

What is the purpose of the Strategic Maturity Matrix?

The Strategic Maturity Matrix is a 2x2 matrix used to assess the level of maturity of a company's strategy. It is often used to identify areas of improvement and to create a roadmap for strategy development.

The matrix is divided into four quadrants, each representing a different level of maturity:

  • Innovative: Companies in this quadrant are highly innovative and have a well-defined strategy.
  • Developing: Companies in this quadrant are in the process of developing their strategy.
  • Reactive: Companies in this quadrant are reactive and lack a clear strategy.
  • Stagnant: Companies in this quadrant are stuck in a rut and have no strategy.

The Strategic Maturity Matrix can be used to assess the current state of a company's strategy and to identify areas of improvement. It can also be used to create a roadmap for strategy development, by outlining the steps needed to reach the desired level of maturity.


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What templates are related to Strategic Maturity Matrix?

The following templates can also be categorized as business, strategy and are therefore related to Strategic Maturity Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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