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- Stakeholder Engagement Matrix
Stakeholder Engagement Matrix
The Stakeholder Engagement Matrix is a tool used to categorize stakeholders based on their level of interest and influence in a project. This matrix helps project managers and teams to develop appropriate strategies for engaging stakeholders effectively, ensuring that their needs and concerns are addressed throughout the project lifecycle.
At a very high level, the Stakeholder Engagement Matrix is used in the context of business, management, project management.
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- Marketing Effectiveness Matrix
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- Marketing Plan Matrix
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- Partner Selection Matrix
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- People Capability Maturity Matrix
- Perception-Positioning Matrix
- Performance and Potential Matrix
- Performance Appraisal Matrix
- Performance Feedback Matrix
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- Performance Management-Value Matrix
- Performance Management-Value Proposition-Value Stream Alignment Matrix
- Performance Management-Value Stream Alignment Matrix
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- Performance-Matrix Marketing
- Performance-Value Chain Alignment Matrix
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- Personality Assessment-Value Matrix
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- Portfolio Optimization-Value Stream Alignment Matrix
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- Process Capability Matrix
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- Process Capability-Value Alignment Matrix
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- Process Improvement-Performance Alignment Matrix
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- Process Improvement-Value Stream Alignment Matrix
- Procurement Capability-Value Matrix
- Procurement Maturity Matrix
- Product Adoption Matrix
- Product Costing Matrix
- Product Design Matrix
- Product Design-Development Matrix
- Product Design-Value Matrix
- Product Development Matrix
- Product Development-Reward Matrix
- Product Development-Risk Matrix
- Product Development-Risk-Value Alignment Matrix
- Product Development-Value Matrix
- Product Differentiation Matrix
- Product Feature Matrix
- Product Feature-Value Alignment Matrix
- Product Feature-Value Matrix
- Product Launch-Performance Matrix
- Product Life Cycle Matrix
- Product Portfolio Matrix
- Product Positioning Matrix
- Product Roadmap Matrix
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- Product-Market Fit Matrix
- Product-Market Matrix
- Product-Market-Technology Matrix
- Product-Service Matrix
- Product-Service Mix Matrix
- Productivity Improvement Matrix
- Program Management Maturity Matrix
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- Project Management Capability-Performance Alignment Matrix
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- Project Management Matrix
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- Project Risk-Value Matrix
- Promotions Matrix
- Prospecting Matrix
- Public Relations Matrix
- Purchase Decision Matrix
- Quadrant Analysis
- Quality Control Matrix
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What is the Stakeholder Engagement Matrix?
A visual explanation is shown in the image above. The Stakeholder Engagement Matrix can be described as a matrix with the following quadrants:
- Manage Closely: Stakeholders with high influence and high interest. Example: Key project sponsor.
- Keep Satisfied: Stakeholders with high influence but low interest. Example: Senior executive not directly involved in the project.
- Keep Informed: Stakeholders with low influence but high interest. Example: Team members or end-users.
- Monitor: Stakeholders with low influence and low interest. Example: General public or distant suppliers.
What is the purpose of the Stakeholder Engagement Matrix?
The Stakeholder Engagement Matrix is an essential tool in project management, particularly for identifying and managing stakeholders. The matrix is divided into four quadrants based on two key dimensions: the level of interest a stakeholder has in the project and the level of influence they wield over it. By plotting stakeholders on this matrix, project managers can prioritize their engagement strategies and allocate resources more effectively.
Use Case: Imagine you are managing a large infrastructure project. Your stakeholders range from local government officials to community members and suppliers. By using the Stakeholder Engagement Matrix, you can identify which stakeholders need to be closely managed and which ones require minimal effort. For example, a local government official with high influence and high interest would fall into the 'Manage Closely' quadrant, requiring frequent updates and consultations. On the other hand, a community member with low influence and low interest would fall into the 'Monitor' quadrant, requiring minimal engagement.
This structured approach ensures that you are not only aware of who your stakeholders are but also understand how to engage with them effectively, thereby increasing the likelihood of project success.
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What templates are related to Stakeholder Engagement Matrix?
The following templates can also be categorized as business, management, project management and are therefore related to Stakeholder Engagement Matrix: Product-Market Matrix, 4 Ps Marketing Mix Matrix, AI Capability-Value Proposition Alignment Matrix, AI Innovation-Value Alignment Matrix, AI Maturity Matrix, AI-Value Proposition Alignment Matrix, AI-Value Proposition Matrix, AIDA Marketing Matrix. You can browse them using the menu above.
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