Stakeholder Engagement Matrix

The Stakeholder Engagement Matrix is a 2x2 matrix used to evaluate the level of engagement stakeholders have in a project or initiative. It is used to help identify potential areas of risk or opportunity, and to prioritize stakeholder engagement efforts.

At a very high level, the Stakeholder Engagement Matrix is used in the context of business, marketing, finance.

Stakeholder Engagement Matrix quadrant descriptions, including examples
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What is the Stakeholder Engagement Matrix?

A visual explanation is shown in the image above. The Stakeholder Engagement Matrix can be described as a matrix with the following quadrants:

  1. Unengaged: Stakeholders who are unaware of the project and have not been contacted.
  2. Low Engagement: Stakeholders who are aware of the project, but have not been actively engaged.
  3. High Engagement: Stakeholders who are actively engaged in the project, and are providing feedback and support.
  4. Over-Engaged: Stakeholders who are overly involved in the project, and may need to be managed more closely.

What is the purpose of the Stakeholder Engagement Matrix?

The Stakeholder Engagement Matrix is a 2x2 matrix used to evaluate the level of engagement stakeholders have in a project or initiative. It is used to help identify potential areas of risk or opportunity, and to prioritize stakeholder engagement efforts.

The matrix is divided into four quadrants: Unengaged, Low Engagement, High Engagement, and Over-Engaged. Each quadrant represents a different level of engagement, and can be used to identify stakeholders who may need more or less attention. For example, stakeholders in the Unengaged quadrant may need to be contacted and engaged, while stakeholders in the Over-Engaged quadrant may need to be managed more closely.

The Stakeholder Engagement Matrix can be used to assess the level of engagement of stakeholders in a project, and to prioritize stakeholder engagement efforts. It can also be used to identify potential areas of risk or opportunity, and to develop strategies to manage stakeholder engagement.


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What templates are related to Stakeholder Engagement Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Stakeholder Engagement Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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