Marketing Analytics Matrix

The Marketing Analytics Matrix is a 2x2 matrix used to evaluate marketing campaigns and strategies. It helps marketers to identify which campaigns are successful and which need to be improved.

At a very high level, the Marketing Analytics Matrix is used in the context of business, marketing, analytics.

Marketing Analytics Matrix quadrant descriptions, including examples
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What is the Marketing Analytics Matrix?

A visual explanation is shown in the image above. The Marketing Analytics Matrix can be described as a matrix with the following quadrants:

  1. High Reach, Low Engagement: Campaigns that have a wide reach but low engagement, e.g. a TV ad that is seen by many people but not acted upon.
  2. High Reach, High Engagement: Campaigns that have a wide reach and high engagement, e.g. a viral video that is seen by many people and shared widely.
  3. Low Reach, High Engagement: Campaigns that have a narrow reach but high engagement, e.g. a targeted email campaign that is seen by few people but acted upon.
  4. Low Reach, Low Engagement: Campaigns that have a narrow reach and low engagement, e.g. a targeted ad campaign that is seen by few people and not acted upon.

What is the purpose of the Marketing Analytics Matrix?

The Marketing Analytics Matrix is a 2x2 matrix used to evaluate marketing campaigns and strategies. It helps marketers to identify which campaigns are successful and which need to be improved. The matrix is divided into four quadrants, each representing a different type of marketing campaign.

The top left quadrant is for campaigns that have a high reach but low engagement. These campaigns have a wide reach, but the audience is not engaging with the content. This could be due to a lack of relevance or interest in the content.

The top right quadrant is for campaigns that have a high reach and high engagement. These campaigns have a wide reach and the audience is engaging with the content. This could be due to the content being interesting or relevant.

The bottom left quadrant is for campaigns that have a low reach but high engagement. These campaigns have a narrow reach, but the audience is engaging with the content. This could be due to the content being highly targeted and relevant.

The bottom right quadrant is for campaigns that have a low reach and low engagement. These campaigns have a narrow reach and the audience is not engaging with the content. This could be due to the content being irrelevant or not interesting.


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What templates are related to Marketing Analytics Matrix?

The following templates can also be categorized as business, marketing, analytics and are therefore related to Marketing Analytics Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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