Financial Performance-Value Matrix

The Financial Performance-Value Matrix is a strategic tool used to evaluate and categorize business units or products based on their financial performance and value contribution. It helps in identifying areas that require investment, divestment, or strategic realignment.

At a very high level, the Financial Performance-Value Matrix is used in the context of business, finance, strategy.

Financial Performance-Value Matrix quadrant descriptions, including examples
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What is the Financial Performance-Value Matrix?

A visual explanation is shown in the image above. The Financial Performance-Value Matrix can be described as a matrix with the following quadrants:

  1. High Financial Performance, Low Value: Units or products that generate revenue but lack growth potential. Example: A mature product with declining market share.
  2. High Financial Performance, High Value: Units or products that are both financially successful and strategically valuable. Example: A leading product in a growing market.
  3. Low Financial Performance, Low Value: Units or products that are neither financially successful nor valuable. Example: An underperforming and outdated service.
  4. Low Financial Performance, High Value: Units or products with high potential value but currently low financial performance. Example: A new product in the development stage with high market potential.

What is the purpose of the Financial Performance-Value Matrix?

The Financial Performance-Value Matrix is a 2x2 grid that helps businesses assess their various units or products based on two key dimensions: financial performance and value contribution. The matrix is divided into four quadrants, each representing a different combination of high and low financial performance and value contribution.

In the top-left quadrant (High Financial Performance, Low Value), units or products are financially successful but do not contribute significantly to the company's long-term value. These may be cash cows that generate revenue but lack growth potential.

The top-right quadrant (High Financial Performance, High Value) includes units or products that are both financially successful and contribute significantly to the company's value. These are often star performers that should be prioritized for investment and growth.

The bottom-left quadrant (Low Financial Performance, Low Value) contains units or products that are neither financially successful nor valuable to the company's strategic goals. These are often candidates for divestment or discontinuation.

The bottom-right quadrant (Low Financial Performance, High Value) includes units or products that, while not currently financially successful, have high potential value. These may require additional investment or strategic realignment to unlock their potential.

By categorizing business units or products into these quadrants, companies can make informed decisions about where to allocate resources, which areas to divest, and where to focus strategic efforts for future growth.


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What templates are related to Financial Performance-Value Matrix?

The following templates can also be categorized as business, finance, strategy and are therefore related to Financial Performance-Value Matrix: Product-Market Matrix, 4 Ps Marketing Mix Matrix, AI Capability-Value Proposition Alignment Matrix, AI Innovation-Value Alignment Matrix, AI Maturity Matrix, AI-Value Proposition Alignment Matrix, AI-Value Proposition Matrix, AIDA Marketing Matrix. You can browse them using the menu above.

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