Technology Platform Matrix

The Technology Platform Matrix is a strategic tool used to evaluate and categorize technology platforms based on their market potential and technological maturity. It helps businesses identify which platforms are worth investing in, which ones to monitor, and which ones to avoid.

At a very high level, the Technology Platform Matrix is used in the context of business, technology, strategy.

Technology Platform Matrix quadrant descriptions, including examples
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What is the Technology Platform Matrix?

A visual explanation is shown in the image above. The Technology Platform Matrix can be described as a matrix with the following quadrants:

  1. Invest: High market potential but low technological maturity. Example: Quantum Computing.
  2. Leverage: High market potential and high technological maturity. Example: Cloud Computing.
  3. Monitor: Low market potential and low technological maturity. Example: Experimental AI models.
  4. Avoid: Low market potential but high technological maturity. Example: Legacy ERP systems.

What is the purpose of the Technology Platform Matrix?

The Technology Platform Matrix is a 2x2 matrix that helps businesses assess technology platforms based on two key dimensions: Market Potential and Technological Maturity. The matrix is divided into four quadrants, each representing a different strategic stance towards the technology platforms.

Market Potential measures the commercial viability and demand for the platform. High market potential indicates a strong market demand and significant revenue opportunities. Low market potential suggests limited commercial viability.

Technological Maturity assesses the development stage of the platform. High technological maturity means the platform is well-developed, stable, and widely adopted. Low technological maturity indicates that the platform is in its early stages, possibly experimental or unproven.

The four quadrants of the matrix are:

  • Invest (top-left): Platforms with high market potential but low technological maturity. These are emerging technologies worth investing in for future gains.
  • Leverage (top-right): Platforms with high market potential and high technological maturity. These are established technologies that should be leveraged for immediate benefits.
  • Monitor (bottom-left): Platforms with low market potential and low technological maturity. These are nascent technologies that should be monitored for future developments.
  • Avoid (bottom-right): Platforms with low market potential but high technological maturity. These are mature technologies with limited commercial opportunities and should generally be avoided.

By categorizing technology platforms into these quadrants, businesses can make informed decisions about where to allocate resources and focus their strategic efforts.


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What templates are related to Technology Platform Matrix?

The following templates can also be categorized as business, technology, strategy and are therefore related to Technology Platform Matrix: Product-Market Matrix, 4 Ps Marketing Mix Matrix, AI Capability-Value Proposition Alignment Matrix, AI Innovation-Value Alignment Matrix, AI Maturity Matrix, AI-Value Proposition Alignment Matrix, AI-Value Proposition Matrix, AIDA Marketing Matrix. You can browse them using the menu above.

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