Service Innovation-Value Matrix

The Service Innovation-Value Matrix is a 2x2 matrix used to evaluate the potential of a new service offering. It helps to identify the most promising services and prioritize them for development and launch.

At a very high level, the Service Innovation-Value Matrix is used in the context of business, innovation, strategy.

Service Innovation-Value Matrix quadrant descriptions, including examples
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What is the Service Innovation-Value Matrix?

A visual explanation is shown in the image above. The Service Innovation-Value Matrix can be described as a matrix with the following quadrants:

  1. High Value/High Innovation: Services that offer high value to customers and are highly innovative, such as a new app that provides a unique solution to a problem.
  2. High Value/Low Innovation: Services that offer high value to customers but are not particularly innovative, such as a new product that is similar to existing products.
  3. Low Value/High Innovation: Services that are highly innovative but offer low value to customers, such as a new technology that is difficult to use.
  4. Low Value/Low Innovation: Services that are neither innovative nor offer high value to customers, such as a new product that is similar to existing products and offers little value.

What is the purpose of the Service Innovation-Value Matrix?

The Service Innovation-Value Matrix is a 2x2 matrix used to evaluate the potential of a new service offering. It helps to identify the most promising services and prioritize them for development and launch.

The matrix is divided into four quadrants: High Value/High Innovation, High Value/Low Innovation, Low Value/High Innovation, and Low Value/Low Innovation. Each quadrant represents a different type of service offering. By evaluating a service offering against the criteria of Value and Innovation, it can be placed into one of the four quadrants.

The High Value/High Innovation quadrant is the most desirable. These services offer the most potential for success, as they are both highly innovative and offer high value to customers. The Low Value/Low Innovation quadrant is the least desirable. These services offer the least potential for success, as they are both low in innovation and offer low value to customers.

The Service Innovation-Value Matrix can be used to evaluate existing services and prioritize them for development and launch. It can also be used to evaluate potential new services and prioritize them for development and launch.


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What templates are related to Service Innovation-Value Matrix?

The following templates can also be categorized as business, innovation, strategy and are therefore related to Service Innovation-Value Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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