Digital Maturity-Competitiveness Matrix

The Digital Maturity-Competitiveness Matrix is a tool used to assess the digital maturity of a business and its competitive position in the market. It is composed of four quadrants that represent the different levels of digital maturity and competitiveness.

At a very high level, the Digital Maturity-Competitiveness Matrix is used in the context of business, marketing, finance.

Digital Maturity-Competitiveness Matrix quadrant descriptions, including examples
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What is the Digital Maturity-Competitiveness Matrix?

A visual explanation is shown in the image above. The Digital Maturity-Competitiveness Matrix can be described as a matrix with the following quadrants:

  1. High Digital Maturity, High Competitiveness: Companies in this quadrant have high digital maturity and are highly competitive in the market. Example: Amazon
  2. High Digital Maturity, Low Competitiveness: Companies in this quadrant have high digital maturity but are not competitive in the market. Example: Microsoft
  3. Low Digital Maturity, High Competitiveness: Companies in this quadrant have low digital maturity but are highly competitive in the market. Example: Apple
  4. Low Digital Maturity, Low Competitiveness: Companies in this quadrant have low digital maturity and are not competitive in the market. Example: IBM

What is the purpose of the Digital Maturity-Competitiveness Matrix?

The Digital Maturity-Competitiveness Matrix is a tool used to assess the digital maturity of a business and its competitive position in the market. It is composed of four quadrants that represent the different levels of digital maturity and competitiveness. The four quadrants are:

  • High Digital Maturity, High Competitiveness – Companies in this quadrant have high digital maturity and are highly competitive in the market.
  • High Digital Maturity, Low Competitiveness – Companies in this quadrant have high digital maturity but are not competitive in the market.
  • Low Digital Maturity, High Competitiveness – Companies in this quadrant have low digital maturity but are highly competitive in the market.
  • Low Digital Maturity, Low Competitiveness – Companies in this quadrant have low digital maturity and are not competitive in the market.

The Digital Maturity-Competitiveness Matrix can be used to identify areas of improvement for businesses and to develop strategies to increase digital maturity and competitiveness. It can also be used to compare different companies and their digital maturity and competitiveness.


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What templates are related to Digital Maturity-Competitiveness Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Digital Maturity-Competitiveness Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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