Multichannel Marketing Matrix

The Multichannel Marketing Matrix is a strategic tool used to evaluate and optimize marketing efforts across various channels. It helps businesses identify the most effective channels for reaching their target audience and achieving marketing objectives. By categorizing channels based on their performance and cost-effectiveness, companies can allocate resources more efficiently and improve overall marketing ROI.

At a very high level, the Multichannel Marketing Matrix is used in the context of business, marketing.

Multichannel Marketing Matrix quadrant descriptions, including examples
Want to try this template?
Other Templates

What is the Multichannel Marketing Matrix?

A visual explanation is shown in the image above. The Multichannel Marketing Matrix can be described as a matrix with the following quadrants:

  1. High Performance, Low Cost: Channels that deliver high returns at a low cost. Example: Organic social media.
  2. High Performance, High Cost: Effective channels with a higher price tag. Example: Paid search advertising.
  3. Low Performance, Low Cost: Inexpensive channels with lower returns. Example: Local community events.
  4. Low Performance, High Cost: Costly and ineffective channels. Example: Poorly targeted display ads.

What is the purpose of the Multichannel Marketing Matrix?

The Multichannel Marketing Matrix is a valuable framework for businesses looking to maximize their marketing impact across multiple channels. This matrix categorizes marketing channels into four quadrants based on two key dimensions: performance and cost-effectiveness.

Top-Left Quadrant (High Performance, Low Cost): Channels in this quadrant deliver high returns at a low cost. These are the most desirable channels and should be prioritized for investment. Examples include organic social media and email marketing.

Top-Right Quadrant (High Performance, High Cost): Channels here are effective but come with a higher price tag. While they deliver strong results, businesses need to carefully manage budgets to ensure a positive ROI. Examples include paid search advertising and influencer partnerships.

Bottom-Left Quadrant (Low Performance, Low Cost): These channels are inexpensive but also deliver lower returns. They can be useful for niche markets or as supplementary channels. Examples include local community events and basic content marketing.

Bottom-Right Quadrant (Low Performance, High Cost): Channels in this quadrant are the least desirable as they are both costly and ineffective. These should be minimized or re-evaluated for potential improvements. Examples include poorly targeted display ads and expensive sponsorships with low engagement.

By using the Multichannel Marketing Matrix, businesses can make informed decisions about where to allocate their marketing budget, focus on high-performing channels, and optimize underperforming ones. This leads to more efficient use of resources and better overall marketing outcomes.

Want to try this template?

What templates are related to Multichannel Marketing Matrix?

The following templates can also be categorized as business, marketing and are therefore related to Multichannel Marketing Matrix: Product-Market Matrix, 4 Ps Marketing Mix Matrix, AI Capability-Value Proposition Alignment Matrix, AI Innovation-Value Alignment Matrix, AI Maturity Matrix, AI-Value Proposition Alignment Matrix, AI-Value Proposition Matrix, AIDA Marketing Matrix. You can browse them using the menu above.

How can I use Multichannel Marketing Matrix in Priority Matrix?

You can get Multichannel Marketing Matrix in your Priority Matrix in just a moment:

  1. Click to sign in or create an account in the system
  2. Start adding your items to the matrix
  3. If you prefer it, download Priority Matrix and take your data with you

Learn more about Multichannel Marketing Matrix, and get free access to lots of other templates, at Once you are comfortable with the document, you can easily export to Excel, if you prefer to work that way.

If you have any questions and you can't find the answer in our knowledge base, don't hesitate to contact us for help.