Multichannel Marketing Matrix

The Multichannel Marketing Matrix is a tool used to evaluate the effectiveness of different marketing channels. It helps marketers to identify which channels are most effective and which ones need to be improved.

At a very high level, the Multichannel Marketing Matrix is used in the context of business, marketing.

Multichannel Marketing Matrix quadrant descriptions, including examples
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What is the Multichannel Marketing Matrix?

A visual explanation is shown in the image above. The Multichannel Marketing Matrix can be described as a matrix with the following quadrants:

  1. Reach: How many people are reached by the channel? (e.g. number of followers)
  2. Engagement: How engaged are the people who are reached? (e.g. number of likes)
  3. Conversion: How successful is the channel in converting people into customers? (e.g. conversion rate)
  4. ROI: What is the return on investment for the channel? (e.g. cost per acquisition)

What is the purpose of the Multichannel Marketing Matrix?

The Multichannel Marketing Matrix is a tool used to evaluate the effectiveness of different marketing channels. It helps marketers to identify which channels are most effective and which ones need to be improved. The matrix consists of four quadrants, each representing a different marketing channel. The four quadrants are:

  • Reach: How many people are reached by the channel?
  • Engagement: How engaged are the people who are reached?
  • Conversion: How successful is the channel in converting people into customers?
  • ROI: What is the return on investment for the channel?

By evaluating each channel on these four criteria, marketers can determine which channels are most effective and which ones need to be improved. For example, a channel with a high reach but low engagement may need to be improved in order to increase customer conversion.


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What templates are related to Multichannel Marketing Matrix?

The following templates can also be categorized as business, marketing and are therefore related to Multichannel Marketing Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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