Growth-Share-Size Matrix

The Growth-Share-Size Matrix is a two-by-two matrix used to evaluate the relative performance of a company's products or services. It is based on the market growth rate and the relative market share of the product or service.

At a very high level, the Growth-Share-Size Matrix is used in the context of business, marketing, finance.

Growth-Share-Size Matrix quadrant descriptions, including examples
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What is the Growth-Share-Size Matrix?

A visual explanation is shown in the image above. The Growth-Share-Size Matrix can be described as a matrix with the following quadrants:

  1. Stars: Products or services with high market growth and high market share (e.g. Apple iPhone)
  2. Question Marks: Products or services with high market growth but low market share (e.g. Google Glass)
  3. Cash Cows: Products or services with low market growth but high market share (e.g. Microsoft Office)
  4. Dogs: Products or services with low market growth and low market share (e.g. Apple iPod)

What is the purpose of the Growth-Share-Size Matrix?

The Growth-Share-Size Matrix is a two-by-two matrix used to evaluate the relative performance of a company's products or services. It is based on the market growth rate and the relative market share of the product or service.

The matrix is divided into four quadrants, each of which represents a different type of product or service. The top-left quadrant is for products or services with high market growth and high market share. These are the products or services that the company should invest in and focus on. The top-right quadrant is for products or services with high market growth but low market share. These are the products or services that the company should invest in and focus on to increase their market share. The bottom-left quadrant is for products or services with low market growth but high market share. These are the products or services that the company should focus on to maintain their market share. The bottom-right quadrant is for products or services with low market growth and low market share. These are the products or services that the company should consider eliminating or reducing their investment in.

The Growth-Share-Size Matrix is a useful tool for companies to evaluate their products or services and make decisions about where to invest their resources.


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What templates are related to Growth-Share-Size Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Growth-Share-Size Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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