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- Growth-Share-Size Matrix
Growth-Share-Size Matrix
The Growth-Share-Size Matrix, also known as the BCG Matrix, is a strategic business tool used to evaluate the relative market share and growth rate of a company's product lines or business units. It helps businesses allocate resources and prioritize investments by categorizing products into four quadrants: Stars, Question Marks, Cash Cows, and Dogs.
At a very high level, the Growth-Share-Size Matrix is used in the context of business, marketing, finance.
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- Organizational Resilience Matrix
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- Organizational Resilience-Value Chain Alignment Matrix
- Organizational Resilience-Value Matrix
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- Organizational Risk-Opportunity Matrix
- Organizational Structure-Value Matrix
- Organizational Sustainability Matrix
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- Partner Selection Matrix
- Partnership Marketing Matrix
- People Capability Maturity Matrix
- Perception-Positioning Matrix
- Performance and Potential Matrix
- Performance Appraisal Matrix
- Performance Feedback Matrix
- Performance Management Maturity Matrix
- Performance Management-Value Chain Alignment Matrix
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- Performance Management-Value Proposition-Value Stream Alignment Matrix
- Performance Management-Value Stream Alignment Matrix
- Performance Measurement Matrix
- Performance-Matrix Marketing
- Performance-Value Chain Alignment Matrix
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- Personality Assessment-Value Matrix
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- PESTLE Analysis Template
- PICK Matrix
- Porter's Five Forces Framework
- Portfolio Analysis Matrix
- Portfolio Analysis-Evaluation Matrix
- Portfolio Analysis-Performance Alignment Matrix
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- Portfolio Assessment-Performance Alignment Matrix
- Portfolio Optimization-Value Alignment Matrix
- Portfolio Optimization-Value Stream Alignment Matrix
- Portfolio Performance-Value Matrix
- Positioning Matrix
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- Process Capability Matrix
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- Process Improvement Matrix
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- Process Improvement-Performance Alignment Matrix
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- Process Improvement-Value Stream Alignment Matrix
- Procurement Capability-Value Matrix
- Procurement Maturity Matrix
- Product Adoption Matrix
- Product Costing Matrix
- Product Design Matrix
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- Product Design-Value Matrix
- Product Development Matrix
- Product Development-Reward Matrix
- Product Development-Risk Matrix
- Product Development-Risk-Value Alignment Matrix
- Product Development-Value Matrix
- Product Differentiation Matrix
- Product Feature Matrix
- Product Feature-Value Alignment Matrix
- Product Feature-Value Matrix
- Product Launch-Performance Matrix
- Product Life Cycle Matrix
- Product Portfolio Matrix
- Product Positioning Matrix
- Product Roadmap Matrix
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- Product-Market Fit Matrix
- Product-Market Matrix
- Product-Market-Technology Matrix
- Product-Service Matrix
- Product-Service Mix Matrix
- Productivity Improvement Matrix
- Program Management Maturity Matrix
- Project Benefit Matrix
- Project Charter Matrix
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- Project Management Matrix
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- Project Prioritization Matrix
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- Project Risk-Value Matrix
- Promotions Matrix
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- Public Relations Matrix
- Purchase Decision Matrix
- Quadrant Analysis
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- Requirements Traceability Matrix
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- Resource Capability Matrix
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- Risk Analysis Matrix
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- Risk Value Matrix
- Risk-Response Matrix
- Risk-Return Matrix
- Roadmap Matrix
- Root Cause Identification Matrix
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- Sales Performance Matrix
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- Search Engine Optimization Matrix
- Security Capability-Value Matrix
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- Service Delivery Capability Assessment-Value Alignment Matrix
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- Service Delivery Matrix
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- Service Delivery Performance-Value Matrix
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- Service Delivery-Value Matrix
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- Service Maturity Matrix
- Service Performance-Value Matrix
- Service Profit Chain Matrix
- Service Quality Matrix
- Service-Value-Complexity Matrix
- Six Sigma DMAIC Matrix
- Six Thinking Hats Matrix
- Skill Gap Matrix
- Skill-Will Matrix
- Skills Assessment-Development Matrix
- Skills Assessment-Mapping Matrix
- Skills Assessment-Value Matrix
- Skills Development-Performance Alignment Matrix
- Skills Development-Value Matrix
- Skills Management-Performance Alignment Matrix
- Skills Management-Value Matrix
- Social Capital-Value Matrix
- Social Impact Assessment Matrix
- Social Media Analytics Matrix
- Social Media Capability Maturity Matrix
- Social Media Engagement Matrix
- Social Media Listening-Value Matrix
- Social Media Marketing Matrix
- Social Media Strategy Matrix
- Social Network Analysis Matrix
- Social Responsibility Maturity Matrix
- Social Responsibility-Performance Matrix
- Social Responsibility-Value Chain Alignment Matrix
- Social Responsibility-Value Matrix
- Social Responsibility-Value Proposition Alignment Matrix
- Social Responsibility-Value Stream Alignment Matrix
- Software Development Capability-Value Matrix
- Software Development Lifecycle Matrix
- Software Development Maturity Matrix
- Software Performance-Value Matrix
- Software Quality Matrix
- Software Quality Maturity Matrix
- Software Testing Capability-Value Matrix
- Software Testing Maturity Matrix
- Software-Value-Complexity Matrix
- Solution Design Matrix
- Solution Scalability Matrix
- Sponsorship Marketing Matrix
- Staffing Matrix
- Stakeholder Analysis Grid
- Stakeholder Analysis-Prioritization Matrix
- Stakeholder Analysis-Value Alignment Matrix
- Stakeholder Engagement Matrix
- Stakeholder Management-Value Matrix
- Stakeholder Mapping Matrix
- Stakeholder Mapping-Value Matrix
- Stakeholder Prioritization Matrix
- Stakeholder Prioritization-Value Alignment Matrix
- Stakeholder Risk-Value Alignment Matrix
- Startup Financial Plan Matrix
- Store Atmosphere-Consumer Perception Matrix
- Store Atmosphere-Sales Matrix
- Store Performance Matrix
- Strategic Alignment-Value Matrix
- Strategic Business Unit (SBU) Matrix
- Strategic Business Unit (SBU)-Value Matrix
- Strategic Business Unit (SBU)-Value Matrix
- Strategic Capability-Performance Matrix
- Strategic Capability-Value Chain Alignment Matrix
- Strategic Capability-Value Matrix
- Strategic Capability-Value Proposition Alignment Matrix
- Strategic Capability-Value Proposition-Value Chain Alignment Matrix
- Strategic Capability-Value Stream Alignment Matrix
- Strategic Capability-Value Stream-Value Proposition Alignment Matrix
- Strategic Maturity Matrix
- Strategic Option Matrix
- Strategic Performance-Value Alignment Matrix
- Strategic Performance-Value Chain Alignment Matrix
- Strategic Performance-Value Matrix
- Strategic Performance-Value Proposition-Value Chain Alignment Matrix
- Strategic Performance-Value Stream-Value Chain Alignment Matrix
- Strategy Culture Matrix
- Strategy Execution Capability Matrix
- Strategy Execution-Performance Matrix
- Strategy Map
- Strategy Map Matrix
- Supplier Capability Maturity Matrix
- Supplier Capability-Performance Matrix
- Supplier Performance Matrix
- Supplier Performance-Cost Matrix
- Supplier Performance-Opportunity Matrix
- Supplier Performance-Value Alignment Matrix
- Supplier Relationship Management Matrix
- Supplier Risk-Value Matrix
- Supplier Sustainability Performance-Cost Matrix
- Supplier Sustainability Performance-Value Alignment Matrix
- Supply Chain Analysis Matrix
- Supply Chain Capability-Value Matrix
- Supply Chain Complexity Matrix
- Supply Chain Efficiency Matrix
- Supply Chain Integration-Value Alignment Matrix
- Supply Chain Optimization-Value Alignment Matrix
- Supply Chain Performance-Value Matrix
- Supply Chain Risk Matrix
- Supply Chain Risk-Performance Matrix
- Supply Chain Risk-Value Matrix
- Supply Chain Visibility Matrix
- Supply Chain Visibility-Cost Matrix
- Sustainability Performance-Value Chain Alignment Matrix
- Sustainability Performance-Value Matrix
- Sustainability Performance-Value Proposition Alignment Matrix
- SWOT Analysis Matrix for Marketing
- SWOT-Gap Matrix
- SWOT-PEST Analysis Matrix
- System Development Capability-Value Matrix
- System Development Maturity Matrix
- System Performance-Value Matrix
- Systems Engineering Capability-Value Matrix
- Systems Engineering Maturity Matrix
- Talent Acquisition-Performance Matrix
- Talent Assessment-Value Alignment Matrix
- Talent Development Matrix
- Talent Development-Performance Matrix
- Talent Management Capability-Value Alignment Matrix
- Talent Management Matrix
- Talent Maturity Matrix
- Talent Performance-Value Alignment Matrix
- Talent Performance-Value Matrix
- Talent Pool Matrix
- Talent Review Matrix
- Talent-Value-Complexity Matrix
- Target Market Matrix
- Technology Adoption Lifecycle
- Technology Assessment Matrix
- Technology Capability Assessment Matrix
- Technology Capability Matrix
- Technology Capability Maturity Assessment-Value Matrix
- Technology Capability Maturity Model
- Technology Capability-Value Alignment Matrix
- Technology Capability-Value Proposition Alignment Matrix
- Technology Evaluation Matrix
- Technology Innovation Matrix
- Technology Innovation-Value Matrix
- Technology Innovation-Value Proposition Alignment Matrix
- Technology Innovation-Value Stream Alignment Matrix
- Technology Maturity Matrix
- Technology Maturity-Value Matrix
- Technology Performance-Value Alignment Matrix
- Technology Performance-Value Matrix
- Technology Platform Matrix
- Technology Risk-Opportunity Matrix
- Technology Risk-Performance Matrix
- Technology Risk-Value Alignment Matrix
- Technology Roadmap Matrix
- Technology Strategy Matrix
- Technology Strategy-Value Matrix
- Technology Strategy-Value Proposition Alignment Matrix
- Technology Strategy-Value Proposition-Value Chain Alignment Matrix
- Technology-Value-Complexity Matrix
- Test Matrix
- The 7 Habits of Highly Effective People
- The Impact-Effort Matrix
- Time Management Matrix
- Time Value of Money Matrix
- Time-Performance-Value Matrix
- Total Cost of Ownership-Value Alignment Matrix
- Total Cost of Quality-Value Alignment Matrix
- Total Quality Management Matrix
- Total Quality Management Maturity Matrix
- Total Value Chain Alignment Matrix
- Total Value Matrix
- TOWS Analysis Matrix
- Trade Show Marketing Matrix
- Training Capability-Value Matrix
- Training Effectiveness-Performance Alignment Matrix
- Training Evaluation Matrix
- Training Impact Matrix
- Training Maturity Matrix
- Training Needs Assessment Matrix
- Training Needs Assessment-Value Alignment Matrix
- Training Needs-Performance Alignment Matrix
- Training Performance-Value Matrix
- Training-Value-Complexity Matrix
- Transition Capability-Value Matrix
- Transition Maturity Matrix
- User Experience Matrix
- User Experience-Value Matrix
- User Experience-Value Proposition Matrix
- User Experience-Value Proposition-Value Chain Alignment Matrix
- User Experience-Value Stream Alignment Matrix
- User Needs-Value Proposition Alignment Matrix
- User Research-Value Proposition Alignment Matrix
- Value Chain Analysis
- Value Chain Analysis Matrix
- Value Chain-Performance Matrix
- Value Creation Matrix
- Value Mapping Matrix
- Value Proposition Canvas
- Value Proposition-Competitive Advantage Matrix
- Value Stream Mapping Capability Maturity Matrix
- Value Stream Mapping Matrix
- Value-Based Pricing Matrix
- Vendor Evaluation Matrix
- Vendor Management-Performance Matrix
- Vendor Performance-Cost Matrix
- Vendor Performance-Value Alignment Matrix
- Vendor Risk Matrix
- Vendor Risk-Cost Matrix
- Vendor Risk-Performance Alignment Matrix
- Viral Marketing Matrix
- Voice of Customer Matrix
- Website Traffic-Conversion Matrix
- Work Breakdown Structure (WBS)
- Workforce Capability Development-Performance Alignment Matrix
- Workforce Capability Development-Value Alignment Matrix
- Workforce Capability-Performance Matrix
- Workforce Capability-Value Alignment Matrix
- Workforce Development-Performance Alignment Matrix
- Workforce Development-Value Matrix
- Workforce Development-Value Proposition Alignment Matrix
- Workforce Performance-Value Chain Alignment Matrix
- Workforce Performance-Value Proposition-Value Chain Alignment Matrix
- Workforce Performance-Value Stream Alignment Matrix
- Workforce Skill Development Matrix
- YouTube Marketing Matrix
What is the Growth-Share-Size Matrix?
A visual explanation is shown in the image above. The Growth-Share-Size Matrix can be described as a matrix with the following quadrants:
- Stars: High market growth and high market share; e.g., a leading smartphone model.
- Question Marks: High market growth but low market share; e.g., a new tech gadget with potential.
- Cash Cows: Low market growth but high market share; e.g., a popular household cleaning product.
- Dogs: Low market growth and low market share; e.g., an outdated software product.
What is the purpose of the Growth-Share-Size Matrix?
The Growth-Share-Size Matrix, developed by the Boston Consulting Group (BCG), is a strategic framework that assists companies in analyzing their product lines or business units based on market growth rate and relative market share. The matrix is divided into four quadrants:
- Stars: High market growth and high market share. These products are leaders in their markets and require substantial investment to maintain their position and support further growth.
- Question Marks: High market growth but low market share. These products have potential but require significant investment to increase market share. They are uncertain and could become Stars or Dogs.
- Cash Cows: Low market growth but high market share. These products generate steady cash flow with minimal investment. They are often used to fund other business units.
- Dogs: Low market growth and low market share. These products typically generate low returns and may be candidates for divestiture or discontinuation.
Businesses use this matrix to make informed decisions about where to invest, develop, or divest. For example, a company might decide to invest heavily in a Star product to maintain its market leadership, while using the profits from Cash Cows to support this investment. Conversely, the company might choose to divest from Dogs to free up resources for more promising opportunities.
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What templates are related to Growth-Share-Size Matrix?
The following templates can also be categorized as business, marketing, finance and are therefore related to Growth-Share-Size Matrix: Product-Market Matrix, 4 Ps Marketing Mix Matrix, AI Capability-Value Proposition Alignment Matrix, AI Innovation-Value Alignment Matrix, AI Maturity Matrix, AI-Value Proposition Alignment Matrix, AI-Value Proposition Matrix, AIDA Marketing Matrix. You can browse them using the menu above.
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