Stakeholder Mapping Matrix

The Stakeholder Mapping Matrix is a tool used to identify, analyze, and manage stakeholders in a project or business. It is a 2x2 matrix that categorizes stakeholders based on their power and interest in the project or business.

At a very high level, the Stakeholder Mapping Matrix is used in the context of business, marketing, finance.

Stakeholder Mapping Matrix quadrant descriptions, including examples
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What is the Stakeholder Mapping Matrix?

A visual explanation is shown in the image above. The Stakeholder Mapping Matrix can be described as a matrix with the following quadrants:

  1. High Power, High Interest: Stakeholders with high power and high interest, such as customers, investors, and suppliers.
  2. High Power, Low Interest: Stakeholders with high power and low interest, such as government agencies and regulatory bodies.
  3. Low Power, High Interest: Stakeholders with low power and high interest, such as volunteers and local communities.
  4. Low Power, Low Interest: Stakeholders with low power and low interest, such as competitors and the general public.

What is the purpose of the Stakeholder Mapping Matrix?

The Stakeholder Mapping Matrix is a tool used to identify, analyze, and manage stakeholders in a project or business. It is a 2x2 matrix that categorizes stakeholders based on their power and interest in the project or business. The matrix is divided into four quadrants, each with its own meaning. The top-left quadrant is for stakeholders with high power and high interest, the top-right quadrant is for stakeholders with high power and low interest, the bottom-left quadrant is for stakeholders with low power and high interest, and the bottom-right quadrant is for stakeholders with low power and low interest.

The Stakeholder Mapping Matrix is a useful tool for project managers, business owners, and other stakeholders to identify and prioritize stakeholders. It can help stakeholders understand the relationships between stakeholders and how to best manage them. It can also help stakeholders understand how to best allocate resources to different stakeholders.

For example, a business owner may use the Stakeholder Mapping Matrix to identify stakeholders with high power and high interest, such as customers, investors, and suppliers. The business owner can then prioritize these stakeholders and allocate resources accordingly. Similarly, a project manager may use the Stakeholder Mapping Matrix to identify stakeholders with low power and low interest, such as volunteers, and allocate resources accordingly.


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What templates are related to Stakeholder Mapping Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Stakeholder Mapping Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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