Industry Attractiveness-Competitive Positioning Matrix

The Industry Attractiveness-Competitive Positioning Matrix is a tool used to analyze the attractiveness of an industry and the competitive position of a company within that industry. It helps businesses make strategic decisions about which industries to enter and how to position themselves within those industries.

At a very high level, the Industry Attractiveness-Competitive Positioning Matrix is used in the context of business, marketing, finance.

Industry Attractiveness-Competitive Positioning Matrix quadrant descriptions, including examples
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What is the Industry Attractiveness-Competitive Positioning Matrix?

A visual explanation is shown in the image above. The Industry Attractiveness-Competitive Positioning Matrix can be described as a matrix with the following quadrants:

  1. High Attractiveness & Strong Position: Industries that are highly attractive and where the company has a strong competitive position, such as a tech company in the mobile app industry.
  2. High Attractiveness & Weak Position: Industries that are highly attractive but where the company has a weak competitive position, such as a retail store in the e-commerce industry.
  3. Low Attractiveness & Strong Position: Industries that are less attractive but where the company has a strong competitive position, such as a manufacturing company in the automotive industry.
  4. Low Attractiveness & Weak Position: Industries that are less attractive and where the company has a weak competitive position, such as a restaurant in the fast-food industry.

What is the purpose of the Industry Attractiveness-Competitive Positioning Matrix?

The Industry Attractiveness-Competitive Positioning Matrix is a tool used to analyze the attractiveness of an industry and the competitive position of a company within that industry. It helps businesses make strategic decisions about which industries to enter and how to position themselves within those industries.

The matrix consists of four quadrants, each representing a different combination of industry attractiveness and competitive positioning. The top-left quadrant represents industries that are highly attractive and where the company has a strong competitive position. The top-right quadrant represents industries that are highly attractive but where the company has a weak competitive position. The bottom-left quadrant represents industries that are less attractive but where the company has a strong competitive position. The bottom-right quadrant represents industries that are less attractive and where the company has a weak competitive position.

The matrix can be used to identify areas of opportunity for the company. For example, if the company is in an industry that is highly attractive but has a weak competitive position, the company can focus on strategies to strengthen its competitive position. Alternatively, if the company is in an industry that is less attractive but has a strong competitive position, the company can focus on strategies to increase the attractiveness of the industry.


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What templates are related to Industry Attractiveness-Competitive Positioning Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Industry Attractiveness-Competitive Positioning Matrix: AIDA Marketing Matrix, Affiliate Marketing Matrix, Agile Capability-Value Alignment Matrix, Agile Scaling Matrix, Ansoff Matrix, Asset Allocation Matrix, BCG Matrix, Brand Affinity Matrix. You can browse them using the menu above.

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