Innovation Performance Matrix

The Innovation Performance Matrix is a 2x2 matrix used to evaluate the performance of a business or organization in terms of innovation. It is divided into four quadrants, each representing a different level of innovation performance.

At a very high level, the Innovation Performance Matrix is used in the context of business, marketing, finance.

Innovation Performance Matrix quadrant descriptions, including examples
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What is the Innovation Performance Matrix?

A visual explanation is shown in the image above. The Innovation Performance Matrix can be described as a matrix with the following quadrants:

  1. High Innovation: Organizations that are highly innovative and have a high potential for growth, e.g. Apple, Google, Amazon
  2. Low Innovation: Organizations that are not very innovative and have a low potential for growth, e.g. Walmart, McDonald's
  3. High Potential: Organizations that have a high potential for growth, but are not very innovative, e.g. Microsoft, IBM
  4. Low Potential: Organizations that have a low potential for growth and are not very innovative, e.g. Sears, Toys R Us

What is the purpose of the Innovation Performance Matrix?

The Innovation Performance Matrix is a 2x2 matrix used to evaluate the performance of a business or organization in terms of innovation. It is divided into four quadrants, each representing a different level of innovation performance. The four quadrants are:

  • High Innovation: This quadrant represents organizations that are highly innovative and have a high potential for growth. Examples of companies in this quadrant include Apple, Google, and Amazon.
  • Low Innovation: This quadrant represents organizations that are not very innovative and have a low potential for growth. Examples of companies in this quadrant include Walmart and McDonald's.
  • High Potential: This quadrant represents organizations that have a high potential for growth, but are not very innovative. Examples of companies in this quadrant include Microsoft and IBM.
  • Low Potential: This quadrant represents organizations that have a low potential for growth and are not very innovative. Examples of companies in this quadrant include Sears and Toys R Us.

The Innovation Performance Matrix is a useful tool for evaluating the performance of a business or organization in terms of innovation. It can help identify areas of improvement and can be used to set goals for future innovation.


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What templates are related to Innovation Performance Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Innovation Performance Matrix: AIDA Marketing Matrix, Affiliate Marketing Matrix, Agile Capability-Value Alignment Matrix, Agile Scaling Matrix, Ansoff Matrix, Asset Allocation Matrix, BCG Matrix, Brand Affinity Matrix. You can browse them using the menu above.

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