Innovation Maturity Matrix

The Innovation Maturity Matrix is a 2x2 matrix used to assess the level of innovation in a business. It is used to identify areas of improvement and opportunities for growth.

At a very high level, the Innovation Maturity Matrix is used in the context of business, innovation, strategy.

Innovation Maturity Matrix quadrant descriptions, including examples
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What is the Innovation Maturity Matrix?

A visual explanation is shown in the image above. The Innovation Maturity Matrix can be described as a matrix with the following quadrants:

  1. Exploratory: Exploring new ideas and technologies, such as a startup developing a new app.
  2. Exploitative: Leveraging existing ideas and technologies to create new products and services, such as an established company launching a new product.
  3. Transformative: Actively transforming their industry, such as a company creating a new technology that disrupts their industry.
  4. Disruptive: Actively disrupting their industry, such as a company creating a new business model that completely transforms their industry.

What is the purpose of the Innovation Maturity Matrix?

The Innovation Maturity Matrix is a 2x2 matrix used to assess the level of innovation in a business. It is used to identify areas of improvement and opportunities for growth. The matrix is divided into four quadrants: Exploratory, Exploitative, Transformative, and Disruptive. Each quadrant represents a different level of innovation maturity and provides insight into the current state of the business.

The Exploratory quadrant is the lowest level of innovation maturity. This quadrant represents businesses that are just beginning to explore new ideas and technologies. Examples of businesses in this quadrant include startups and small businesses.

The Exploitative quadrant is the next level of innovation maturity. This quadrant represents businesses that are leveraging existing ideas and technologies to create new products and services. Examples of businesses in this quadrant include established companies that are leveraging existing technologies to create new products and services.

The Transformative quadrant is the highest level of innovation maturity. This quadrant represents businesses that are actively transforming their industry. Examples of businesses in this quadrant include companies that are creating new technologies and business models that are disrupting their industry.

The Disruptive quadrant is the most advanced level of innovation maturity. This quadrant represents businesses that are actively disrupting their industry. Examples of businesses in this quadrant include companies that are creating new technologies and business models that are completely transforming their industry.


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What templates are related to Innovation Maturity Matrix?

The following templates can also be categorized as business, innovation, strategy and are therefore related to Innovation Maturity Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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