Design Thinking Matrix

The Design Thinking Matrix is a 2x2 matrix used to visualize the process of design thinking. It is used to identify and prioritize ideas, and to determine which ideas are worth pursuing and which should be discarded.

At a very high level, the Design Thinking Matrix is used in the context of business, design, innovation.

Design Thinking Matrix quadrant descriptions, including examples
Want to try this template?
Other Templates

What is the Design Thinking Matrix?

A visual explanation is shown in the image above. The Design Thinking Matrix can be described as a matrix with the following quadrants:

  1. Desirability: The Desirability quadrant focuses on the user experience and the emotional impact of the product. Examples: User-friendly interface, aesthetically pleasing design.
  2. Feasibility: The Feasibility quadrant looks at the technical aspects of the product. Examples: Cost of development, complexity of implementation.
  3. Viability: The Viability quadrant looks at the market potential of the product. Examples: Profitability, market demand.
  4. Usability: The Usability quadrant looks at the usability of the product. Examples: Intuitive design, ease of use.

What is the purpose of the Design Thinking Matrix?

The Design Thinking Matrix is a 2x2 matrix used to visualize the process of design thinking. It is used to identify and prioritize ideas, and to determine which ideas are worth pursuing and which should be discarded. The matrix consists of four quadrants: Desirability, Feasibility, Viability, and Usability. Each quadrant represents a different aspect of the design process.

The Desirability quadrant focuses on the user experience and the emotional impact of the product. This quadrant looks at how desirable the product is to the user, and how well it meets their needs. The Feasibility quadrant looks at the technical aspects of the product. This quadrant looks at the cost and complexity of the product, and whether or not it is feasible to build. The Viability quadrant looks at the market potential of the product. This quadrant looks at whether or not the product can be profitable, and whether or not it is a viable business opportunity. The Usability quadrant looks at the usability of the product. This quadrant looks at how easy the product is to use, and how intuitive it is for the user.

The Design Thinking Matrix is a useful tool for designers and innovators to quickly evaluate ideas and prioritize them. It can help to quickly identify which ideas are worth pursuing and which should be discarded.


Want to try this template?

What templates are related to Design Thinking Matrix?

The following templates can also be categorized as business, design, innovation and are therefore related to Design Thinking Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

How can I use Design Thinking Matrix in Priority Matrix?

You can get Design Thinking Matrix in your Priority Matrix in just a moment:

  1. Click to sign in or create an account in the system
  2. Start adding your items to the matrix
  3. If you prefer it, download Priority Matrix and take your data with you

Learn more about Design Thinking Matrix, and get free access to lots of other templates, at templates.app. Once you are comfortable with the document, you can easily export to Excel, if you prefer to work that way.

If you have any questions and you can't find the answer in our knowledge base, don't hesitate to contact us for help.