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- Category: innovation
- Category: business
- Category: strategy
- Innovation Pipeline-Performance Matrix
Innovation Pipeline-Performance Matrix
The Innovation Pipeline-Performance Matrix is a 2x2 matrix used to assess the performance of an organization's innovation efforts. It divides innovation projects into four categories based on their stage in the innovation pipeline and their performance.
At a very high level, the Innovation Pipeline-Performance Matrix is used in the context of business, innovation, strategy.
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What is the Innovation Pipeline-Performance Matrix?
A visual explanation is shown in the image above. The Innovation Pipeline-Performance Matrix can be described as a matrix with the following quadrants:
- High Performance, Early Stage: Projects in the early stages of development, but are already showing signs of success (e.g. prototypes, early customer feedback, proof-of-concepts)
- High Performance, Late Stage: Projects that have made it through the early stages and are now ready for launch (e.g. products that have gone through market testing and are ready for commercialization)
- Low Performance, Early Stage: Projects in the early stages of development, but are not showing signs of success (e.g. projects that have failed to gain traction with customers or have not achieved the desired results)
- Low Performance, Late Stage: Projects that have made it through the early stages, but are not ready for launch (e.g. products that have failed market testing or have not achieved the desired results)
What is the purpose of the Innovation Pipeline-Performance Matrix?
The Innovation Pipeline-Performance Matrix is a 2x2 matrix used to assess the performance of an organization's innovation efforts. It divides innovation projects into four categories based on their stage in the innovation pipeline and their performance.
The four categories are:
- High Performance, Early Stage: These projects are in the early stages of development, but are already showing signs of success. Examples include prototypes, early customer feedback, and proof-of-concepts.
- High Performance, Late Stage: These projects have made it through the early stages and are now ready for launch. Examples include products that have gone through market testing and are ready for commercialization.
- Low Performance, Early Stage: These projects are in the early stages of development, but are not showing signs of success. Examples include projects that have failed to gain traction with customers or have not achieved the desired results.
- Low Performance, Late Stage: These projects have made it through the early stages, but are not ready for launch. Examples include products that have failed market testing or have not achieved the desired results.
The Innovation Pipeline-Performance Matrix is a useful tool for assessing the performance of an organization's innovation efforts and for identifying areas for improvement.
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What templates are related to Innovation Pipeline-Performance Matrix?
The following templates can also be categorized as business, innovation, strategy and are therefore related to Innovation Pipeline-Performance Matrix: AIDA Marketing Matrix, Affiliate Marketing Matrix, Agile Capability-Value Alignment Matrix, Agile Scaling Matrix, Ansoff Matrix, Asset Allocation Matrix, BCG Matrix, Brand Affinity Matrix. You can browse them using the menu above.
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