Innovation Execution Matrix

The Innovation Execution Matrix is a 2x2 matrix used to help businesses prioritize their innovation efforts. It helps to identify which ideas should be pursued, which should be tested, and which should be discarded.

At a very high level, the Innovation Execution Matrix is used in the context of business, innovation, strategy.

Innovation Execution Matrix quadrant descriptions, including examples
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What is the Innovation Execution Matrix?

A visual explanation is shown in the image above. The Innovation Execution Matrix can be described as a matrix with the following quadrants:

  1. High Impact/High Difficulty: These are the ideas that have the potential to have a big impact, but are difficult to execute. These should be pursued, but with caution.
  2. High Impact/Low Difficulty: These are the ideas that have the potential to have a big impact, but are relatively easy to execute. These should be pursued as soon as possible.
  3. Low Impact/High Difficulty: These are the ideas that have a low potential impact, but are difficult to execute. These should be tested before being discarded.
  4. Low Impact/Low Difficulty: These are the ideas that have a low potential impact, and are easy to execute. These should be discarded.

What is the purpose of the Innovation Execution Matrix?

The Innovation Execution Matrix is a 2x2 matrix used to help businesses prioritize their innovation efforts. It helps to identify which ideas should be pursued, which should be tested, and which should be discarded. The matrix divides ideas into four quadrants based on the potential impact and the level of difficulty to execute.

The four quadrants are:

  • High Impact/High Difficulty: These are the ideas that have the potential to have a big impact, but are difficult to execute. These should be pursued, but with caution.
  • High Impact/Low Difficulty: These are the ideas that have the potential to have a big impact, but are relatively easy to execute. These should be pursued as soon as possible.
  • Low Impact/High Difficulty: These are the ideas that have a low potential impact, but are difficult to execute. These should be tested before being discarded.
  • Low Impact/Low Difficulty: These are the ideas that have a low potential impact, and are easy to execute. These should be discarded.

By using the Innovation Execution Matrix, businesses can quickly and easily identify which ideas should be pursued, tested, and discarded.


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What templates are related to Innovation Execution Matrix?

The following templates can also be categorized as business, innovation, strategy and are therefore related to Innovation Execution Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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