Innovation Funnel-Value Alignment Matrix

The Innovation Funnel-Value Alignment Matrix is a tool used to identify and prioritize opportunities for innovation and align them with the organization's value proposition. It helps organizations focus on the most impactful opportunities and make sure they are aligned with their core values.

At a very high level, the Innovation Funnel-Value Alignment Matrix is used in the context of business, innovation, strategy.

Innovation Funnel-Value Alignment Matrix quadrant descriptions, including examples
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What is the Innovation Funnel-Value Alignment Matrix?

A visual explanation is shown in the image above. The Innovation Funnel-Value Alignment Matrix can be described as a matrix with the following quadrants:

  1. High Innovation Potential, Low Value Alignment: Ideas that have a high potential for innovation but are not aligned with the organization's value proposition, e.g. developing a new product that does not fit the company's core competencies.
  2. High Innovation Potential, High Value Alignment: Ideas that have a high potential for innovation and are aligned with the organization's value proposition, e.g. developing a new product that leverages the company's core competencies.
  3. Low Innovation Potential, High Value Alignment: Ideas that have a low potential for innovation but are aligned with the organization's value proposition, e.g. improving an existing product that is already aligned with the company's core competencies.
  4. Low Innovation Potential, Low Value Alignment: Ideas that have a low potential for innovation and are not aligned with the organization's value proposition, e.g. improving an existing product that does not fit the company's core competencies.

What is the purpose of the Innovation Funnel-Value Alignment Matrix?

The Innovation Funnel-Value Alignment Matrix is a tool used to identify and prioritize opportunities for innovation and align them with the organization's value proposition. It helps organizations focus on the most impactful opportunities and make sure they are aligned with their core values.

The matrix is divided into four quadrants. The top-left quadrant is for ideas that have a high potential for innovation but are not aligned with the organization's value proposition. The top-right quadrant is for ideas that have a high potential for innovation and are aligned with the organization's value proposition. The bottom-left quadrant is for ideas that have a low potential for innovation but are aligned with the organization's value proposition. The bottom-right quadrant is for ideas that have a low potential for innovation and are not aligned with the organization's value proposition.

The Innovation Funnel-Value Alignment Matrix can be used to identify and prioritize opportunities for innovation and ensure that they are aligned with the organization's value proposition. It can also be used to identify areas where the organization can focus its resources to maximize the impact of its efforts.


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What templates are related to Innovation Funnel-Value Alignment Matrix?

The following templates can also be categorized as business, innovation, strategy and are therefore related to Innovation Funnel-Value Alignment Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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