Idea Generation-Evaluation Matrix

The Idea Generation-Evaluation Matrix is a tool used to evaluate ideas and decide which ones are worth pursuing. It helps to quickly and easily identify which ideas are worth investing in and which should be discarded.

At a very high level, the Idea Generation-Evaluation Matrix is used in the context of business, marketing, finance.

Idea Generation-Evaluation Matrix quadrant descriptions, including examples
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What is the Idea Generation-Evaluation Matrix?

A visual explanation is shown in the image above. The Idea Generation-Evaluation Matrix can be described as a matrix with the following quadrants:

  1. Feasible & Valuable: Ideas that are both feasible and valuable, such as launching a new product line.
  2. Feasible & Not Valuable: Ideas that are feasible but not valuable, such as launching a new product in a saturated market.
  3. Valuable & Not Feasible: Ideas that are valuable but not feasible, such as launching a new product with limited resources.
  4. Neither Feasible nor Valuable: Ideas that are neither feasible nor valuable, such as launching a new product with no market demand.

What is the purpose of the Idea Generation-Evaluation Matrix?

The Idea Generation-Evaluation Matrix is a tool used to evaluate ideas and decide which ones are worth pursuing. It helps to quickly and easily identify which ideas are worth investing in and which should be discarded. The matrix is divided into four quadrants, each representing a different type of idea. The top left quadrant is for ideas that are both feasible and valuable. These are the ideas that should be pursued and invested in. The top right quadrant is for ideas that are feasible but not valuable. These ideas should be discarded. The bottom left quadrant is for ideas that are valuable but not feasible. These ideas should be further researched and developed. The bottom right quadrant is for ideas that are neither feasible nor valuable. These ideas should also be discarded.

The Idea Generation-Evaluation Matrix is a useful tool for businesses to quickly evaluate ideas and decide which ones are worth pursuing. It helps to save time and resources by quickly identifying which ideas are worth investing in and which should be discarded.


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What templates are related to Idea Generation-Evaluation Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Idea Generation-Evaluation Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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