Balanced Scorecard Strategy Map Matrix

The Balanced Scorecard Strategy Map Matrix is a 2x2 matrix used to measure and track the performance of an organization against its strategic objectives. It is composed of four quadrants, each of which represents a different aspect of the organization's performance.

At a very high level, the Balanced Scorecard Strategy Map Matrix is used in the context of business, strategy, performance management.

Balanced Scorecard Strategy Map Matrix quadrant descriptions, including examples
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What is the Balanced Scorecard Strategy Map Matrix?

A visual explanation is shown in the image above. The Balanced Scorecard Strategy Map Matrix can be described as a matrix with the following quadrants:

  1. Financial: Measures the organization's financial performance, e.g. return on investment, profit margin, and cash flow.
  2. Customer: Measures customer satisfaction and loyalty, e.g. customer retention rate and customer satisfaction score.
  3. Process: Measures the efficiency of the organization's processes, e.g. cycle time and defect rate.
  4. Learning & Growth: Measures the organization's ability to learn and grow, e.g. employee engagement and training completion rate.

What is the purpose of the Balanced Scorecard Strategy Map Matrix?

The Balanced Scorecard Strategy Map Matrix is a 2x2 matrix used to measure and track the performance of an organization against its strategic objectives. It is composed of four quadrants, each of which represents a different aspect of the organization's performance.

The top-left quadrant is labeled 'Financial', and it is used to measure the organization's financial performance. This quadrant includes metrics such as return on investment, profit margin, and cash flow. The top-right quadrant is labeled 'Customer', and it is used to measure customer satisfaction and loyalty. This quadrant includes metrics such as customer retention rate and customer satisfaction score. The bottom-left quadrant is labeled 'Process', and it is used to measure the efficiency of the organization's processes. This quadrant includes metrics such as cycle time and defect rate. Finally, the bottom-right quadrant is labeled 'Learning & Growth', and it is used to measure the organization's ability to learn and grow. This quadrant includes metrics such as employee engagement and training completion rate.

The Balanced Scorecard Strategy Map Matrix is a powerful tool for organizations to measure and track their performance against their strategic objectives. It provides a comprehensive view of the organization's performance and allows for quick and easy identification of areas of improvement.


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What templates are related to Balanced Scorecard Strategy Map Matrix?

The following templates can also be categorized as business, strategy, performance management and are therefore related to Balanced Scorecard Strategy Map Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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