Product Roadmap Matrix

The Product Roadmap Matrix is a 2x2 matrix used to prioritize products and features for development. It helps to focus on the most important products and features that will have the most impact on the business.

At a very high level, the Product Roadmap Matrix is used in the context of business, marketing, finance.

Product Roadmap Matrix quadrant descriptions, including examples
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What is the Product Roadmap Matrix?

A visual explanation is shown in the image above. The Product Roadmap Matrix can be described as a matrix with the following quadrants:

  1. Critical & Immediate: Items that are important and need to be worked on immediately, e.g. fixing a critical bug.
  2. Critical & Not Immediate: Items that are important but don't need to be worked on immediately, e.g. adding a new feature.
  3. Not Critical & Immediate: Items that are not important but need to be worked on immediately, e.g. updating a minor design element.
  4. Not Critical & Not Immediate: Items that are not important and don't need to be worked on immediately, e.g. adding a new color scheme.

What is the purpose of the Product Roadmap Matrix?

The Product Roadmap Matrix is a 2x2 matrix used to prioritize products and features for development. It helps to focus on the most important products and features that will have the most impact on the business. The matrix consists of four quadrants, each with a different focus. The top-left quadrant is for products and features that are critical and immediate. These are the items that should be worked on first. The top-right quadrant is for products and features that are critical but not immediate. These are the items that should be worked on next. The bottom-left quadrant is for products and features that are not important but are urgent. These should be worked on last. Finally, the bottom-right quadrant is for products and features that are not critical and not immediate. These should be avoided altogether.

The Product Roadmap Matrix is a great tool for product managers, marketers, and other business professionals who need to prioritize their work. It helps to focus on the most important items and avoid wasting time on items that are not important. It also helps to identify items that may become important in the future and plan for them accordingly.


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What templates are related to Product Roadmap Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Product Roadmap Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

How can I use Product Roadmap Matrix in Priority Matrix?

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