Innovation Funnel-Performance Matrix

The Innovation Funnel-Performance Matrix is a 2x2 matrix that helps businesses visualize the relationship between innovation and performance. It can be used to identify areas of improvement and prioritize resources.

At a very high level, the Innovation Funnel-Performance Matrix is used in the context of business, innovation, performance.

Innovation Funnel-Performance Matrix quadrant descriptions, including examples
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What is the Innovation Funnel-Performance Matrix?

A visual explanation is shown in the image above. The Innovation Funnel-Performance Matrix can be described as a matrix with the following quadrants:

  1. High Performance/High Innovation: This quadrant represents businesses that are highly innovative and have high performance. An example of a business in this quadrant is Apple, which is highly innovative and has consistently high performance.
  2. High Performance/Low Innovation: This quadrant represents businesses that are not very innovative but have high performance. An example of a business in this quadrant is McDonald's, which has low innovation but consistently high performance.
  3. Low Performance/High Innovation: This quadrant represents businesses that are highly innovative but have low performance. An example of a business in this quadrant is Tesla, which is highly innovative but has had low performance in the past.
  4. Low Performance/Low Innovation: This quadrant represents businesses that are not very innovative and have low performance. An example of a business in this quadrant is Kodak, which had low innovation and low performance.

What is the purpose of the Innovation Funnel-Performance Matrix?

The Innovation Funnel-Performance Matrix is a 2x2 matrix that helps businesses visualize the relationship between innovation and performance. It can be used to identify areas of improvement and prioritize resources.

The matrix is divided into four quadrants: High Performance/High Innovation, High Performance/Low Innovation, Low Performance/High Innovation, and Low Performance/Low Innovation. Each quadrant represents a different combination of innovation and performance, and can be used to identify areas of improvement and prioritize resources.

For example, if a business is in the High Performance/Low Innovation quadrant, it may want to focus on increasing innovation in order to increase performance. On the other hand, if a business is in the Low Performance/High Innovation quadrant, it may want to focus on improving performance in order to capitalize on its innovation.


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What templates are related to Innovation Funnel-Performance Matrix?

The following templates can also be categorized as business, innovation, performance and are therefore related to Innovation Funnel-Performance Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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