Customer Feedback-Insight Matrix

The Customer Feedback-Insight Matrix is a strategic tool used to categorize customer feedback based on its impact and frequency. This matrix helps businesses prioritize actions by identifying which feedback should be addressed immediately and which can be scheduled for later. It is particularly useful for improving customer satisfaction and operational efficiency.

At a very high level, the Customer Feedback-Insight Matrix is used in the context of business, marketing, customer service.

Customer Feedback-Insight Matrix quadrant descriptions, including examples
Want to try this template?
Other Templates

What is the Customer Feedback-Insight Matrix?

A visual explanation is shown in the image above. The Customer Feedback-Insight Matrix can be described as a matrix with the following quadrants:

  1. High Impact, High Frequency: Feedback that is both frequent and impactful, e.g., 'The app crashes frequently during checkout.'
  2. High Impact, Low Frequency: Feedback that is impactful but not frequent, e.g., 'The app lacks a dark mode feature.'
  3. Low Impact, High Frequency: Feedback that is frequent but not impactful, e.g., 'The color scheme is not appealing.'
  4. Low Impact, Low Frequency: Feedback that is neither frequent nor impactful, e.g., 'The font size on the terms and conditions page is too small.'

What is the purpose of the Customer Feedback-Insight Matrix?

The Customer Feedback-Insight Matrix is a 2x2 matrix designed to help businesses categorize and prioritize customer feedback. The matrix is divided into four quadrants based on two dimensions: impact and frequency. The vertical axis represents the impact of the feedback, ranging from low to high, while the horizontal axis represents the frequency of the feedback, also ranging from low to high.

By plotting feedback into this matrix, businesses can easily identify which feedback items are most critical and require immediate attention. For example, feedback that falls into the top-right quadrant (high impact, high frequency) should be prioritized as it indicates a widespread issue that significantly affects customer satisfaction. On the other hand, feedback in the bottom-left quadrant (low impact, low frequency) can be scheduled for later review as it represents minor issues affecting a small number of customers.

This matrix is particularly useful for customer service teams, product managers, and marketing professionals who need to make data-driven decisions about where to focus their efforts. It also helps in resource allocation by ensuring that the most critical issues are addressed first, thereby improving overall customer satisfaction and loyalty.

Want to try this template?

What templates are related to Customer Feedback-Insight Matrix?

The following templates can also be categorized as business, marketing, customer service and are therefore related to Customer Feedback-Insight Matrix: Product-Market Matrix, 4 Ps Marketing Mix Matrix, AI Capability-Value Proposition Alignment Matrix, AI Innovation-Value Alignment Matrix, AI Maturity Matrix, AI-Value Proposition Alignment Matrix, AI-Value Proposition Matrix, AIDA Marketing Matrix. You can browse them using the menu above.

How can I use Customer Feedback-Insight Matrix in Priority Matrix?

You can get Customer Feedback-Insight Matrix in your Priority Matrix in just a moment:

  1. Click to sign in or create an account in the system
  2. Start adding your items to the matrix
  3. If you prefer it, download Priority Matrix and take your data with you

Learn more about Customer Feedback-Insight Matrix, and get free access to lots of other templates, at Once you are comfortable with the document, you can easily export to Excel, if you prefer to work that way.

If you have any questions and you can't find the answer in our knowledge base, don't hesitate to contact us for help.