Quality Function Deployment Matrix

The Quality Function Deployment Matrix is a 2x2 matrix used to evaluate the quality of products and services. It helps to identify areas of improvement and prioritize them.

At a very high level, the Quality Function Deployment Matrix is used in the context of business, quality control.

Quality Function Deployment Matrix quadrant descriptions, including examples
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What is the Quality Function Deployment Matrix?

A visual explanation is shown in the image above. The Quality Function Deployment Matrix can be described as a matrix with the following quadrants:

  1. Customer Needs: Identify customer needs that the product or service should meet, e.g. reliability, affordability, and ease of use.
  2. Customer Wants: Identify customer wants that the product or service should meet, e.g. aesthetics, convenience, and speed.
  3. Product/Service Features: Identify the features of the product or service that will meet the customer needs and wants, e.g. design, materials, and technology.
  4. Product/Service Benefits: Identify the benefits of the product or service that will meet the customer needs and wants, e.g. cost savings, improved performance, and increased customer satisfaction.

What is the purpose of the Quality Function Deployment Matrix?

The Quality Function Deployment (QFD) Matrix is a 2x2 matrix used to evaluate the quality of products and services. It helps to identify areas of improvement and prioritize them. The QFD matrix is used to identify customer needs and wants, and then develop a plan to meet those needs and wants. The matrix is divided into four quadrants: customer needs, customer wants, product/service features, and product/service benefits.

The top left quadrant of the QFD matrix is the “customer needs” quadrant. This quadrant is used to identify the customer needs that the product or service should meet. Examples of customer needs include reliability, affordability, and ease of use.

The top right quadrant of the QFD matrix is the “customer wants” quadrant. This quadrant is used to identify the customer wants that the product or service should meet. Examples of customer wants include aesthetics, convenience, and speed.

The bottom left quadrant of the QFD matrix is the “product/service features” quadrant. This quadrant is used to identify the features of the product or service that will meet the customer needs and wants. Examples of product/service features include design, materials, and technology.

The bottom right quadrant of the QFD matrix is the “product/service benefits” quadrant. This quadrant is used to identify the benefits of the product or service that will meet the customer needs and wants. Examples of product/service benefits include cost savings, improved performance, and increased customer satisfaction.

The QFD matrix is a powerful tool for evaluating the quality of products and services. It helps to identify areas of improvement and prioritize them. By using the QFD matrix, businesses can ensure that their products and services meet customer needs and wants.


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What templates are related to Quality Function Deployment Matrix?

The following templates can also be categorized as business, quality control and are therefore related to Quality Function Deployment Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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