Innovation-Value Proposition Matrix

The Innovation-Value Proposition Matrix is a 2x2 matrix used to evaluate the potential of a new product or service. It helps to assess the potential of a product or service by looking at the innovation and value it brings to the customer.

At a very high level, the Innovation-Value Proposition Matrix is used in the context of business, marketing, finance.

Innovation-Value Proposition Matrix quadrant descriptions, including examples
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What is the Innovation-Value Proposition Matrix?

A visual explanation is shown in the image above. The Innovation-Value Proposition Matrix can be described as a matrix with the following quadrants:

  1. Innovative and Valuable: Products or services that are both innovative and provide value to the customer, e.g. a new type of software that automates a task that used to take a lot of time.
  2. Innovative but not Valuable: Products or services that are innovative but do not provide much value to the customer, e.g. a new type of software that automates a task that does not take a lot of time.
  3. Not Innovative but Valuable: Products or services that are not innovative but provide value to the customer, e.g. a software that automates a task that takes a lot of time, but is not a new type of software.
  4. Not Innovative and Not Valuable: Products or services that are neither innovative nor provide value to the customer, e.g. a software that automates a task that does not take a lot of time, and is not a new type of software.

What is the purpose of the Innovation-Value Proposition Matrix?

The Innovation-Value Proposition Matrix is a tool used to evaluate the potential of a new product or service. It helps to assess the potential of a product or service by looking at the innovation and value it brings to the customer. It is a 2x2 matrix with four quadrants: Innovative and Valuable, Innovative but not Valuable, Not Innovative but Valuable, and Not Innovative and Not Valuable.

The top-left quadrant is Innovative and Valuable. This quadrant is for products or services that are both innovative and provide value to the customer. An example of this quadrant would be a new type of software that automates a task that used to take a lot of time. It is innovative because it is a new type of software, and it provides value to the customer because it saves them time.

The top-right quadrant is Innovative but not Valuable. This quadrant is for products or services that are innovative but do not provide much value to the customer. An example of this quadrant would be a new type of software that automates a task that does not take a lot of time. It is innovative because it is a new type of software, but it does not provide much value to the customer because the task does not take a lot of time.

The bottom-left quadrant is Not Innovative but Valuable. This quadrant is for products or services that are not innovative but provide value to the customer. An example of this quadrant would be a software that automates a task that takes a lot of time, but is not a new type of software. It is not innovative because it is not a new type of software, but it provides value to the customer because it saves them time.

The bottom-right quadrant is Not Innovative and Not Valuable. This quadrant is for products or services that are neither innovative nor provide value to the customer. An example of this quadrant would be a software that automates a task that does not take a lot of time, and is not a new type of software. It is not innovative because it is not a new type of software, and it does not provide value to the customer because the task does not take a lot of time.


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What templates are related to Innovation-Value Proposition Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Innovation-Value Proposition Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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