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- Innovation-Value Proposition Matrix
Innovation-Value Proposition Matrix
The Innovation-Value Proposition Matrix is a 2x2 matrix used to evaluate the potential of a new product or service. It helps to assess the potential of a product or service by looking at the innovation and value it brings to the customer.
At a very high level, the Innovation-Value Proposition Matrix is used in the context of business, marketing, finance.
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- Portfolio Assessment-Performance Alignment Matrix
- Portfolio Optimization-Value Alignment Matrix
- Portfolio Optimization-Value Stream Alignment Matrix
- Portfolio Performance-Value Matrix
- Positioning Matrix
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- Process Capability Matrix
- Process Capability-Performance Matrix
- Process Capability-Value Alignment Matrix
- Process Improvement Matrix
- Process Improvement Maturity Matrix
- Process Improvement-Performance Alignment Matrix
- Process Improvement-Value Alignment Matrix
- Process Improvement-Value Stream Alignment Matrix
- Procurement Capability-Value Matrix
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- Product Adoption Matrix
- Product Costing Matrix
- Product Design Matrix
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- Product Differentiation Matrix
- Product Feature Matrix
- Product Feature-Value Alignment Matrix
- Product Feature-Value Matrix
- Product Launch-Performance Matrix
- Product Life Cycle Matrix
- Product Portfolio Matrix
- Product Positioning Matrix
- Product Roadmap Matrix
- Product Roadmap-Performance Matrix
- Product-Market Fit Matrix
- Product-Market Matrix
- Product-Market-Technology Matrix
- Product-Service Matrix
- Product-Service Mix Matrix
- Productivity Improvement Matrix
- Program Management Maturity Matrix
- Project Benefit Matrix
- Project Charter Matrix
- Project Management Capability Assessment-Value Matrix
- Project Management Capability-Performance Alignment Matrix
- Project Management Capability-Value Proposition Alignment Matrix
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- Project Management-Performance Alignment Matrix
- Project Prioritization Matrix
- Project Prioritization-Alignment Matrix
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- Project Risk-Value Matrix
- Promotions Matrix
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- Purchase Decision Matrix
- Quadrant Analysis
- Quality Control Matrix
- Quality Control-Performance Matrix
- Quality Function Deployment Matrix
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- Requirements Traceability Matrix
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- Service Delivery Capability-Value Alignment Matrix
- Service Delivery Matrix
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- Service Delivery Performance-Value Matrix
- Service Delivery-Value Alignment Matrix
- Service Delivery-Value Matrix
- Service Design and Delivery Capability Assessment Matrix
- Service Design and Delivery Matrix
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- Service Design Matrix
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- Service Innovation-Value Proposition Alignment Matrix
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- Social Capital-Value Matrix
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- Social Media Capability Maturity Matrix
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- Social Media Marketing Matrix
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What is the Innovation-Value Proposition Matrix?
A visual explanation is shown in the image above. The Innovation-Value Proposition Matrix can be described as a matrix with the following quadrants:
- Innovative and Valuable: Products or services that are both innovative and provide value to the customer, e.g. a new type of software that automates a task that used to take a lot of time.
- Innovative but not Valuable: Products or services that are innovative but do not provide much value to the customer, e.g. a new type of software that automates a task that does not take a lot of time.
- Not Innovative but Valuable: Products or services that are not innovative but provide value to the customer, e.g. a software that automates a task that takes a lot of time, but is not a new type of software.
- Not Innovative and Not Valuable: Products or services that are neither innovative nor provide value to the customer, e.g. a software that automates a task that does not take a lot of time, and is not a new type of software.
What is the purpose of the Innovation-Value Proposition Matrix?
The Innovation-Value Proposition Matrix is a tool used to evaluate the potential of a new product or service. It helps to assess the potential of a product or service by looking at the innovation and value it brings to the customer. It is a 2x2 matrix with four quadrants: Innovative and Valuable, Innovative but not Valuable, Not Innovative but Valuable, and Not Innovative and Not Valuable.
The top-left quadrant is Innovative and Valuable. This quadrant is for products or services that are both innovative and provide value to the customer. An example of this quadrant would be a new type of software that automates a task that used to take a lot of time. It is innovative because it is a new type of software, and it provides value to the customer because it saves them time.
The top-right quadrant is Innovative but not Valuable. This quadrant is for products or services that are innovative but do not provide much value to the customer. An example of this quadrant would be a new type of software that automates a task that does not take a lot of time. It is innovative because it is a new type of software, but it does not provide much value to the customer because the task does not take a lot of time.
The bottom-left quadrant is Not Innovative but Valuable. This quadrant is for products or services that are not innovative but provide value to the customer. An example of this quadrant would be a software that automates a task that takes a lot of time, but is not a new type of software. It is not innovative because it is not a new type of software, but it provides value to the customer because it saves them time.
The bottom-right quadrant is Not Innovative and Not Valuable. This quadrant is for products or services that are neither innovative nor provide value to the customer. An example of this quadrant would be a software that automates a task that does not take a lot of time, and is not a new type of software. It is not innovative because it is not a new type of software, and it does not provide value to the customer because the task does not take a lot of time.
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What templates are related to Innovation-Value Proposition Matrix?
The following templates can also be categorized as business, marketing, finance and are therefore related to Innovation-Value Proposition Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.
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