Digitalization Performance-Value Matrix

The Digitalization Performance-Value Matrix helps businesses evaluate and prioritize digitalization initiatives based on their performance and value. It provides a visual framework to identify high-value, high-performance projects, and allows decision-makers to allocate resources effectively.

At a very high level, the Digitalization Performance-Value Matrix is used in the context of business, digital transformation, strategy.

Digitalization Performance-Value Matrix quadrant descriptions, including examples
Want to try this template?
Other Templates

What is the Digitalization Performance-Value Matrix?

A visual explanation is shown in the image above. The Digitalization Performance-Value Matrix can be described as a matrix with the following quadrants:

  1. Low Performance, Low Value: Initiatives that underperform and offer minimal value. Example: A poorly implemented CRM system with low user adoption.
  2. High Performance, Low Value: High-performing initiatives that provide low value. Example: An efficient internal reporting tool with limited strategic impact.
  3. Low Performance, High Value: High-value initiatives that are currently underperforming. Example: A promising AI project that needs further development.
  4. High Performance, High Value: High-performing, high-value initiatives. Example: A successful e-commerce platform driving significant revenue growth.

What is the purpose of the Digitalization Performance-Value Matrix?

The Digitalization Performance-Value Matrix is a strategic tool used by businesses to assess and prioritize digitalization initiatives. This 2x2 matrix evaluates projects based on two key dimensions: performance and value. Performance measures how well a digital initiative meets its intended objectives, while value assesses the overall benefit or ROI the initiative brings to the organization.

In the matrix, the vertical axis represents performance, ranging from low to high, and the horizontal axis represents value, also ranging from low to high. The matrix is divided into four quadrants:

  • Low Performance, Low Value: Initiatives in this quadrant are typically underperforming and offer minimal value. These projects may need to be reevaluated or discontinued.
  • High Performance, Low Value: These initiatives perform well but do not provide significant value. They may be optimized or repurposed to enhance their value.
  • Low Performance, High Value: Projects in this quadrant have high potential value but are currently underperforming. These initiatives may require additional resources or strategic adjustments to improve performance.
  • High Performance, High Value: The most desirable quadrant, where initiatives are both high-performing and high-value. These projects should be prioritized and scaled to maximize benefits.

Use cases for the Digitalization Performance-Value Matrix include evaluating new technology implementations, assessing digital transformation strategies, and prioritizing IT investments. By visualizing initiatives in this matrix, businesses can make informed decisions and allocate resources to projects that drive the most significant impact.

Want to try this template?

What templates are related to Digitalization Performance-Value Matrix?

The following templates can also be categorized as business, digital transformation, strategy and are therefore related to Digitalization Performance-Value Matrix: Product-Market Matrix, 4 Ps Marketing Mix Matrix, AI Capability-Value Proposition Alignment Matrix, AI Innovation-Value Alignment Matrix, AI Maturity Matrix, AI-Value Proposition Alignment Matrix, AI-Value Proposition Matrix, AIDA Marketing Matrix. You can browse them using the menu above.

How can I use Digitalization Performance-Value Matrix in Priority Matrix?

You can get Digitalization Performance-Value Matrix in your Priority Matrix in just a moment:

  1. Click to sign in or create an account in the system
  2. Start adding your items to the matrix
  3. If you prefer it, download Priority Matrix and take your data with you

Learn more about Digitalization Performance-Value Matrix, and get free access to lots of other templates, at Once you are comfortable with the document, you can easily export to Excel, if you prefer to work that way.

If you have any questions and you can't find the answer in our knowledge base, don't hesitate to contact us for help.