Engagement-Opportunity Matrix

The Engagement-Opportunity Matrix is a 2x2 matrix used to evaluate the potential of a given opportunity. It is used to determine which opportunities should be pursued and which should be avoided.

At a very high level, the Engagement-Opportunity Matrix is used in the context of business, marketing, finance.

Engagement-Opportunity Matrix quadrant descriptions, including examples
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What is the Engagement-Opportunity Matrix?

A visual explanation is shown in the image above. The Engagement-Opportunity Matrix can be described as a matrix with the following quadrants:

  1. High Engagement, Low Opportunity: Opportunities that require a lot of effort but have a low chance of success. Should be avoided.
  2. Low Engagement, Low Opportunity: Opportunities that require little effort but have a low chance of success. Should be avoided.
  3. High Engagement, High Opportunity: Opportunities that require a lot of effort but have a high chance of success. Should be pursued.
  4. Low Engagement, High Opportunity: Opportunities that require little effort but have a high chance of success. Should be pursued.

What is the purpose of the Engagement-Opportunity Matrix?

The Engagement-Opportunity Matrix is a 2x2 matrix used to evaluate the potential of a given opportunity. It is used to determine which opportunities should be pursued and which should be avoided. The matrix is composed of four quadrants, each representing a different level of engagement and opportunity.

The top-left quadrant is labeled 'High Engagement, Low Opportunity'. This quadrant represents opportunities that require a lot of effort but have a low chance of success. These opportunities should be avoided, as they are unlikely to yield a positive return on investment.

The top-right quadrant is labeled 'Low Engagement, Low Opportunity'. This quadrant represents opportunities that require little effort but have a low chance of success. These opportunities should also be avoided, as they are unlikely to yield a positive return on investment.

The bottom-left quadrant is labeled 'High Engagement, High Opportunity'. This quadrant represents opportunities that require a lot of effort but have a high chance of success. These opportunities should be pursued, as they are likely to yield a positive return on investment.

The bottom-right quadrant is labeled 'Low Engagement, High Opportunity'. This quadrant represents opportunities that require little effort but have a high chance of success. These opportunities should also be pursued, as they are likely to yield a positive return on investment.


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What templates are related to Engagement-Opportunity Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Engagement-Opportunity Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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