Customer Emotion Matrix

The Customer Emotion Matrix is a tool used to measure customer sentiment and identify areas of improvement in customer experience. It is a 2x2 matrix that divides customer sentiment into four quadrants: Happy, Satisfied, Unhappy, and Unsatisfied.

At a very high level, the Customer Emotion Matrix is used in the context of business, marketing, customer service.

Customer Emotion Matrix quadrant descriptions, including examples
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What is the Customer Emotion Matrix?

A visual explanation is shown in the image above. The Customer Emotion Matrix can be described as a matrix with the following quadrants:

  1. Happy: Customers who are very satisfied with their experience and are likely to be loyal to the company (e.g. 'I love this product!').
  2. Satisfied: Customers who are generally satisfied with their experience, but may be open to switching to a different company (e.g. 'It's ok, but I'm not sure if I'll stay.').
  3. Unhappy: Customers who are not satisfied with their experience and may be looking to switch to a different company (e.g. 'It's not what I expected.').
  4. Unsatisfied: Customers who are very dissatisfied with their experience and are likely to switch to a different company (e.g. 'This is terrible!').

What is the purpose of the Customer Emotion Matrix?

The Customer Emotion Matrix is a tool used to measure customer sentiment and identify areas of improvement in customer experience. It is a 2x2 matrix that divides customer sentiment into four quadrants: Happy, Satisfied, Unhappy, and Unsatisfied. This matrix can be used to identify customer sentiment and prioritize areas of improvement in customer experience.

The Happy quadrant contains customers that are very satisfied with their experience and are likely to be loyal to the company. The Satisfied quadrant contains customers that are generally satisfied with their experience, but may be open to switching to a different company. The Unhappy quadrant contains customers that are not satisfied with their experience and may be looking to switch to a different company. The Unsatisfied quadrant contains customers that are very dissatisfied with their experience and are likely to switch to a different company.

The Customer Emotion Matrix can be used to identify customer sentiment and prioritize areas of improvement in customer experience. It can also be used to identify customer segments that are more likely to be loyal or more likely to switch to a different company. This can help companies develop strategies to improve customer experience and increase customer loyalty.


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What templates are related to Customer Emotion Matrix?

The following templates can also be categorized as business, marketing, customer service and are therefore related to Customer Emotion Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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