Sales Performance-Value Stream Alignment Matrix

The Sales Performance-Value Stream Alignment Matrix is a 2x2 matrix that helps sales teams align their performance with their value stream. It helps identify areas of improvement and opportunities for growth.

At a very high level, the Sales Performance-Value Stream Alignment Matrix is used in the context of business, sales, performance.

Sales Performance-Value Stream Alignment Matrix quadrant descriptions, including examples
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What is the Sales Performance-Value Stream Alignment Matrix?

A visual explanation is shown in the image above. The Sales Performance-Value Stream Alignment Matrix can be described as a matrix with the following quadrants:

  1. High Performance, Low Value Stream: Activities with high performance rate, but don't add value to the customer (e.g. cold calling, email campaigns)
  2. High Performance, High Value Stream: Activities with high performance rate and add value to the customer (e.g. customer success initiatives, upselling, cross-selling)
  3. Low Performance, Low Value Stream: Activities with low performance rate and don't add value to the customer (e.g. manual data entry, inefficient processes, outdated technology)
  4. Low Performance, High Value Stream: Activities with low performance rate but add value to the customer (e.g. customer service initiatives, customer feedback surveys, customer loyalty programs)

What is the purpose of the Sales Performance-Value Stream Alignment Matrix?

The Sales Performance-Value Stream Alignment Matrix is a 2x2 matrix that helps sales teams align their performance with their value stream. It helps identify areas of improvement and opportunities for growth. The matrix is divided into four quadrants, each representing a different aspect of the sales process.

The top-left quadrant is labeled 'High Performance, Low Value Stream'. This quadrant represents sales activities that have a high performance rate, but are not adding value to the customer. Examples of activities in this quadrant include cold calling, email campaigns, and other activities that don't add value to the customer.

The top-right quadrant is labeled 'High Performance, High Value Stream'. This quadrant represents sales activities that have a high performance rate and add value to the customer. Examples of activities in this quadrant include customer success initiatives, upselling, and cross-selling.

The bottom-left quadrant is labeled 'Low Performance, Low Value Stream'. This quadrant represents sales activities that have a low performance rate and do not add value to the customer. Examples of activities in this quadrant include manual data entry, inefficient processes, and outdated technology.

The bottom-right quadrant is labeled 'Low Performance, High Value Stream'. This quadrant represents sales activities that have a low performance rate but add value to the customer. Examples of activities in this quadrant include customer service initiatives, customer feedback surveys, and customer loyalty programs.


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What templates are related to Sales Performance-Value Stream Alignment Matrix?

The following templates can also be categorized as business, sales, performance and are therefore related to Sales Performance-Value Stream Alignment Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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