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- Portfolio Analysis-Evaluation Matrix
Portfolio Analysis-Evaluation Matrix
The Portfolio Analysis-Evaluation Matrix is a strategic business tool used to evaluate and manage a portfolio of products, projects, or business units. It helps in identifying which elements of the portfolio are performing well and which are underperforming, enabling better resource allocation and strategic decision-making.
At a very high level, the Portfolio Analysis-Evaluation Matrix is used in the context of business, finance, strategic planning.
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- Market Development Matrix
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- Market Development-Size Matrix
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- Market Growth Matrix
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- Marketing Campaign-Performance Matrix
- Marketing Effectiveness Matrix
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- Marketing Effectiveness-Value Alignment Matrix
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- Marketing Mix Strategy Matrix
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- Marketing Mix-Performance Matrix
- Marketing Mix-Value Matrix
- Marketing Performance Matrix
- Marketing Plan Matrix
- Marketing Research Matrix
- Marketing Research-Analysis Matrix
- Materiality Assessment Matrix
- Maturity Assessment Matrix
- Maturity Assessment-Value Matrix
- Maturity Level-Performance Matrix
- Maturity Level-Value Alignment Matrix
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- Maturity Level-Value Proposition-Value Stream-Value Chain Alignment Matrix
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- Maturity Level-Value Stream Alignment Matrix
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- Net Profit Margin Matrix
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- Organizational Change Management Maturity Assessment Matrix
- Organizational Change Management Maturity Matrix
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- Organizational Change Readiness Matrix
- Organizational Culture Assessment Matrix
- Organizational Culture Maturity Matrix
- Organizational Design-Performance Matrix
- Organizational Design-Value Chain Alignment Matrix
- Organizational Design-Value Matrix
- Organizational Design-Value Proposition-Value Stream Alignment Matrix
- Organizational Design-Value Stream Alignment Matrix
- Organizational Development Maturity Matrix
- Organizational Effectiveness-Value Alignment Matrix
- Organizational Effectiveness-Value Matrix
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- Organizational Effectiveness-Value Proposition-Value Stream-Value Chain Alignment Matrix
- Organizational Effectiveness-Value Stream Alignment Matrix
- Organizational Health Assessment Matrix
- Organizational Health Matrix
- Organizational Performance Matrix
- Organizational Performance-Effectiveness Matrix
- Organizational Performance-Value Matrix
- Organizational Readiness-Value Matrix
- Organizational Resilience Matrix
- Organizational Resilience-Performance Matrix
- Organizational Resilience-Value Chain Alignment Matrix
- Organizational Resilience-Value Matrix
- Organizational Resilience-Value Proposition-Value Stream Alignment Matrix
- Organizational Resilience-Value Stream Alignment Matrix
- Organizational Risk-Opportunity Matrix
- Organizational Structure-Value Matrix
- Organizational Sustainability Matrix
- Outsourcing Matrix
- Outsourcing Risk-Value Matrix
- Paid Search-Competitive Positioning Matrix
- Partner Selection Matrix
- Partnership Marketing Matrix
- People Capability Maturity Matrix
- Perception-Positioning Matrix
- Performance and Potential Matrix
- Performance Appraisal Matrix
- Performance Feedback Matrix
- Performance Management Maturity Matrix
- Performance Management-Value Chain Alignment Matrix
- Performance Management-Value Matrix
- Performance Management-Value Proposition-Value Stream Alignment Matrix
- Performance Management-Value Stream Alignment Matrix
- Performance Measurement Matrix
- Performance-Matrix Marketing
- Performance-Value Chain Alignment Matrix
- Performance-Value Matrix
- Performance-Value-Complexity Matrix
- Personality Assessment-Value Matrix
- Personalization Matrix
- PESTLE Analysis Template
- PICK Matrix
- Porter's Five Forces Framework
- Portfolio Analysis Matrix
- Portfolio Analysis-Evaluation Matrix
- Portfolio Analysis-Performance Alignment Matrix
- Portfolio Analysis-Value Alignment Matrix
- Portfolio Assessment-Performance Alignment Matrix
- Portfolio Optimization-Value Alignment Matrix
- Portfolio Optimization-Value Stream Alignment Matrix
- Portfolio Performance-Value Matrix
- Positioning Matrix
- Process Capability Assessment-Value Alignment Matrix
- Process Capability Matrix
- Process Capability-Performance Matrix
- Process Capability-Value Alignment Matrix
- Process Improvement Matrix
- Process Improvement Maturity Matrix
- Process Improvement-Performance Alignment Matrix
- Process Improvement-Value Alignment Matrix
- Process Improvement-Value Stream Alignment Matrix
- Procurement Capability-Value Matrix
- Procurement Maturity Matrix
- Product Adoption Matrix
- Product Costing Matrix
- Product Design Matrix
- Product Design-Development Matrix
- Product Design-Value Matrix
- Product Development Matrix
- Product Development-Reward Matrix
- Product Development-Risk Matrix
- Product Development-Risk-Value Alignment Matrix
- Product Development-Value Matrix
- Product Differentiation Matrix
- Product Feature Matrix
- Product Feature-Value Alignment Matrix
- Product Feature-Value Matrix
- Product Launch-Performance Matrix
- Product Life Cycle Matrix
- Product Portfolio Matrix
- Product Positioning Matrix
- Product Roadmap Matrix
- Product Roadmap-Performance Matrix
- Product-Market Fit Matrix
- Product-Market Matrix
- Product-Market-Technology Matrix
- Product-Service Matrix
- Product-Service Mix Matrix
- Productivity Improvement Matrix
- Program Management Maturity Matrix
- Project Benefit Matrix
- Project Charter Matrix
- Project Management Capability Assessment-Value Matrix
- Project Management Capability-Performance Alignment Matrix
- Project Management Capability-Value Proposition Alignment Matrix
- Project Management Capability-Value Stream Alignment Matrix
- Project Management Matrix
- Project Management Office Maturity Matrix
- Project Management-Performance Alignment Matrix
- Project Prioritization Matrix
- Project Prioritization-Alignment Matrix
- Project Risk Matrix
- Project Risk-Opportunity Matrix
- Project Risk-Value Matrix
- Promotions Matrix
- Prospecting Matrix
- Public Relations Matrix
- Purchase Decision Matrix
- Quadrant Analysis
- Quality Control Matrix
- Quality Control-Performance Matrix
- Quality Function Deployment Matrix
- Quality Management Capability Assessment Matrix
- Quality Management Capability-Value Alignment Matrix
- Quality Management Capability-Value Proposition-Value Chain Alignment Matrix
- Quality Management Matrix
- Quality Management Maturity Matrix
- Quality-Value Matrix
- Rational Decision-Making Matrix
- Recruitment Capability-Value Matrix
- Recruitment Maturity Matrix
- Relationship Management Matrix
- Relationship Marketing Matrix
- Relationship-Value-Complexity Matrix
- Requirements Traceability Matrix
- Resource Allocation Matrix
- Resource Allocation-Utilization Matrix
- Resource Capability Matrix
- Resource Utilization Matrix
- Risk Analysis Matrix
- Risk Assessment Matrix
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- Risk Management Matrix
- Risk Matrix
- Risk Value Matrix
- Risk-Response Matrix
- Risk-Return Matrix
- Roadmap Matrix
- Root Cause Identification Matrix
- Root Cause Matrix
- Sales and Marketing Alignment Matrix
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- Sales and Marketing-Value Proposition Alignment Matrix
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- Sales Capability-Value Matrix
- Sales Effectiveness-Value Matrix
- Sales Force Effectiveness Matrix
- Sales Growth Matrix
- Sales Maturity Matrix
- Sales Performance Matrix
- Sales Performance-Value Alignment Matrix
- Sales Performance-Value Proposition Alignment Matrix
- Sales Performance-Value Proposition-Value Chain Alignment Matrix
- Sales Performance-Value Stream Alignment Matrix
- Sales Performance-Value Stream-Value Proposition Alignment Matrix
- Sales Performance-Volume Matrix
- Sales Pipeline Matrix
- Sales Pipeline-Performance Alignment Matrix
- Sales Pipeline-Value Matrix
- Sales-Value-Complexity Matrix
- Scenario Planning Matrix
- Scrum Agile Matrix
- Search Engine Optimization Matrix
- Security Capability-Value Matrix
- Service Blueprinting Matrix
- Service Capability-Value Matrix
- Service Delivery Capability Assessment-Performance Alignment Matrix
- Service Delivery Capability Assessment-Value Alignment Matrix
- Service Delivery Capability Maturity Assessment-Value Matrix
- Service Delivery Capability Maturity Matrix
- Service Delivery Capability-Value Alignment Matrix
- Service Delivery Matrix
- Service Delivery Performance-Value Alignment Matrix
- Service Delivery Performance-Value Matrix
- Service Delivery-Value Alignment Matrix
- Service Delivery-Value Matrix
- Service Design and Delivery Capability Assessment Matrix
- Service Design and Delivery Matrix
- Service Design and Delivery-Value Alignment Matrix
- Service Design Matrix
- Service Excellence Matrix
- Service Innovation-Performance Alignment Matrix
- Service Innovation-Value Matrix
- Service Innovation-Value Proposition Alignment Matrix
- Service Innovation-Value Stream Alignment Matrix
- Service Management Capability Assessment-Value Matrix
- Service Management Capability Maturity Matrix
- Service Maturity Matrix
- Service Performance-Value Matrix
- Service Profit Chain Matrix
- Service Quality Matrix
- Service-Value-Complexity Matrix
- Six Sigma DMAIC Matrix
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- Social Capital-Value Matrix
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- Social Network Analysis Matrix
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- Software Development Capability-Value Matrix
- Software Development Lifecycle Matrix
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- Software Performance-Value Matrix
- Software Quality Matrix
- Software Quality Maturity Matrix
- Software Testing Capability-Value Matrix
- Software Testing Maturity Matrix
- Software-Value-Complexity Matrix
- Solution Design Matrix
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- Sponsorship Marketing Matrix
- Staffing Matrix
- Stakeholder Analysis Grid
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- Stakeholder Prioritization Matrix
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- Startup Financial Plan Matrix
- Store Atmosphere-Consumer Perception Matrix
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- Strategic Alignment-Value Matrix
- Strategic Business Unit (SBU) Matrix
- Strategic Business Unit (SBU)-Value Matrix
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- Strategic Capability-Performance Matrix
- Strategic Capability-Value Chain Alignment Matrix
- Strategic Capability-Value Matrix
- Strategic Capability-Value Proposition Alignment Matrix
- Strategic Capability-Value Proposition-Value Chain Alignment Matrix
- Strategic Capability-Value Stream Alignment Matrix
- Strategic Capability-Value Stream-Value Proposition Alignment Matrix
- Strategic Maturity Matrix
- Strategic Option Matrix
- Strategic Performance-Value Alignment Matrix
- Strategic Performance-Value Chain Alignment Matrix
- Strategic Performance-Value Matrix
- Strategic Performance-Value Proposition-Value Chain Alignment Matrix
- Strategic Performance-Value Stream-Value Chain Alignment Matrix
- Strategy Culture Matrix
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- Strategy Map
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- Supplier Capability Maturity Matrix
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- Supplier Relationship Management Matrix
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- Supply Chain Analysis Matrix
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- Supply Chain Complexity Matrix
- Supply Chain Efficiency Matrix
- Supply Chain Integration-Value Alignment Matrix
- Supply Chain Optimization-Value Alignment Matrix
- Supply Chain Performance-Value Matrix
- Supply Chain Risk Matrix
- Supply Chain Risk-Performance Matrix
- Supply Chain Risk-Value Matrix
- Supply Chain Visibility Matrix
- Supply Chain Visibility-Cost Matrix
- Sustainability Performance-Value Chain Alignment Matrix
- Sustainability Performance-Value Matrix
- Sustainability Performance-Value Proposition Alignment Matrix
- SWOT Analysis Matrix for Marketing
- SWOT-Gap Matrix
- SWOT-PEST Analysis Matrix
- System Development Capability-Value Matrix
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- System Performance-Value Matrix
- Systems Engineering Capability-Value Matrix
- Systems Engineering Maturity Matrix
- Talent Acquisition-Performance Matrix
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- Talent Development Matrix
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- Talent Management Capability-Value Alignment Matrix
- Talent Management Matrix
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- Talent Performance-Value Matrix
- Talent Pool Matrix
- Talent Review Matrix
- Talent-Value-Complexity Matrix
- Target Market Matrix
- Technology Adoption Lifecycle
- Technology Assessment Matrix
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- Technology Capability Matrix
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- Technology Capability Maturity Model
- Technology Capability-Value Alignment Matrix
- Technology Capability-Value Proposition Alignment Matrix
- Technology Evaluation Matrix
- Technology Innovation Matrix
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- Technology Innovation-Value Proposition Alignment Matrix
- Technology Innovation-Value Stream Alignment Matrix
- Technology Maturity Matrix
- Technology Maturity-Value Matrix
- Technology Performance-Value Alignment Matrix
- Technology Performance-Value Matrix
- Technology Platform Matrix
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- Technology Roadmap Matrix
- Technology Strategy Matrix
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- Technology Strategy-Value Proposition-Value Chain Alignment Matrix
- Technology-Value-Complexity Matrix
- Test Matrix
- The 7 Habits of Highly Effective People
- The Impact-Effort Matrix
- Time Management Matrix
- Time Value of Money Matrix
- Time-Performance-Value Matrix
- Total Cost of Ownership-Value Alignment Matrix
- Total Cost of Quality-Value Alignment Matrix
- Total Quality Management Matrix
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- Total Value Chain Alignment Matrix
- Total Value Matrix
- TOWS Analysis Matrix
- Trade Show Marketing Matrix
- Training Capability-Value Matrix
- Training Effectiveness-Performance Alignment Matrix
- Training Evaluation Matrix
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- Training Needs Assessment Matrix
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- Training Needs-Performance Alignment Matrix
- Training Performance-Value Matrix
- Training-Value-Complexity Matrix
- Transition Capability-Value Matrix
- Transition Maturity Matrix
- User Experience Matrix
- User Experience-Value Matrix
- User Experience-Value Proposition Matrix
- User Experience-Value Proposition-Value Chain Alignment Matrix
- User Experience-Value Stream Alignment Matrix
- User Needs-Value Proposition Alignment Matrix
- User Research-Value Proposition Alignment Matrix
- Value Chain Analysis
- Value Chain Analysis Matrix
- Value Chain-Performance Matrix
- Value Creation Matrix
- Value Mapping Matrix
- Value Proposition Canvas
- Value Proposition-Competitive Advantage Matrix
- Value Stream Mapping Capability Maturity Matrix
- Value Stream Mapping Matrix
- Value-Based Pricing Matrix
- Vendor Evaluation Matrix
- Vendor Management-Performance Matrix
- Vendor Performance-Cost Matrix
- Vendor Performance-Value Alignment Matrix
- Vendor Risk Matrix
- Vendor Risk-Cost Matrix
- Vendor Risk-Performance Alignment Matrix
- Viral Marketing Matrix
- Voice of Customer Matrix
- Website Traffic-Conversion Matrix
- Work Breakdown Structure (WBS)
- Workforce Capability Development-Performance Alignment Matrix
- Workforce Capability Development-Value Alignment Matrix
- Workforce Capability-Performance Matrix
- Workforce Capability-Value Alignment Matrix
- Workforce Development-Performance Alignment Matrix
- Workforce Development-Value Matrix
- Workforce Development-Value Proposition Alignment Matrix
- Workforce Performance-Value Chain Alignment Matrix
- Workforce Performance-Value Proposition-Value Chain Alignment Matrix
- Workforce Performance-Value Stream Alignment Matrix
- Workforce Skill Development Matrix
- YouTube Marketing Matrix
What is the Portfolio Analysis-Evaluation Matrix?
A visual explanation is shown in the image above. The Portfolio Analysis-Evaluation Matrix can be described as a matrix with the following quadrants:
- High Market Attractiveness, Strong Business Strength: Top-performing products with high growth potential, e.g., a leading product in a booming market.
- High Market Attractiveness, Weak Business Strength: Products with high potential but currently underperforming, e.g., a new product in a growing market.
- Low Market Attractiveness, Strong Business Strength: Stable products in mature markets, e.g., a well-established product in a saturated market.
- Low Market Attractiveness, Weak Business Strength: Underperforming products with low potential, e.g., a declining product in a shrinking market.
What is the purpose of the Portfolio Analysis-Evaluation Matrix?
The Portfolio Analysis-Evaluation Matrix is a crucial tool in strategic business management, particularly for companies with diverse product lines or multiple business units. This 2x2 matrix helps organizations evaluate their portfolio based on two key dimensions: market attractiveness and business strength. The matrix is divided into four quadrants, each representing a different strategic position.
Use Case: Imagine a company with various products in different markets. By plotting these products on the Portfolio Analysis-Evaluation Matrix, the company can identify which products to invest in, which to maintain, and which to divest. For example, a product in a high-growth market where the company has a strong competitive position would fall into the top-right quadrant, indicating a high priority for investment. Conversely, a product in a low-growth market with weak competitive positioning would fall into the bottom-left quadrant, suggesting it may be a candidate for divestment.
This matrix not only aids in resource allocation but also helps in strategic planning by providing a clear visual representation of the portfolio's performance. It encourages managers to think critically about each element's future potential and current performance, ensuring that strategic decisions are data-driven and aligned with the company's overall objectives.
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What templates are related to Portfolio Analysis-Evaluation Matrix?
The following templates can also be categorized as business, finance, strategic planning and are therefore related to Portfolio Analysis-Evaluation Matrix: Product-Market Matrix, 4 Ps Marketing Mix Matrix, AI Capability-Value Proposition Alignment Matrix, AI Innovation-Value Alignment Matrix, AI Maturity Matrix, AI-Value Proposition Alignment Matrix, AI-Value Proposition Matrix, AIDA Marketing Matrix. You can browse them using the menu above.
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