Benefits Realization Matrix

The Benefits Realization Matrix is a tool used to identify, measure, and track the benefits of a project or initiative. It is used to ensure that the benefits of a project are realized and that the project is successful.

At a very high level, the Benefits Realization Matrix is used in the context of business, strategy.

Benefits Realization Matrix quadrant descriptions, including examples
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What is the Benefits Realization Matrix?

A visual explanation is shown in the image above. The Benefits Realization Matrix can be described as a matrix with the following quadrants:

  1. Quick & Measurable: Examples of benefits in this quadrant include increased revenue, cost savings, and improved customer satisfaction.
  2. Quick & Not Measurable: Examples of benefits in this quadrant include increased brand recognition and improved employee morale.
  3. Long-term & Measurable: Examples of benefits in this quadrant include increased market share and improved customer loyalty.
  4. Long-term & Not Measurable: Examples of benefits in this quadrant include increased innovation and improved employee engagement.

What is the purpose of the Benefits Realization Matrix?

The Benefits Realization Matrix (BRM) is a tool used to identify, measure, and track the benefits of a project or initiative. It is used to ensure that the benefits of a project are realized and that the project is successful. The matrix is a 2x2 grid that divides the benefits of a project into four quadrants:

  • The top left quadrant is for benefits that are realized quickly and are easily measurable.
  • The top right quadrant is for benefits that are realized quickly but are not easily measurable.
  • The bottom left quadrant is for benefits that are realized over time and are easily measurable.
  • The bottom right quadrant is for benefits that are realized over time and are not easily measurable.

The BRM helps project managers and stakeholders to identify, measure, and track the benefits of a project. It is important to identify the benefits that are expected to be realized and then measure them to ensure that the project is successful. The BRM can be used to identify potential benefits that may not have been considered and to track the progress of the project.


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What templates are related to Benefits Realization Matrix?

The following templates can also be categorized as business, strategy and are therefore related to Benefits Realization Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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