Sales Growth Matrix

The Sales Growth Matrix is a 2x2 matrix used to analyze the potential of a product or service in terms of its market growth and sales growth. It helps businesses identify the best strategies for increasing sales and market share.

At a very high level, the Sales Growth Matrix is used in the context of business, marketing, finance.

Sales Growth Matrix quadrant descriptions, including examples
Want to try this template?
Other Templates

What is the Sales Growth Matrix?

A visual explanation is shown in the image above. The Sales Growth Matrix can be described as a matrix with the following quadrants:

  1. High Market Growth & Low Sales Growth: Focus on increasing market share by introducing new products or services, or by expanding into new markets.
  2. High Market Growth & High Sales Growth: Focus on increasing sales by improving marketing and sales efforts.
  3. Low Market Growth & Low Sales Growth: Focus on increasing sales by improving pricing and product features.
  4. Low Market Growth & High Sales Growth: Focus on increasing sales by improving customer service and loyalty programs.

What is the purpose of the Sales Growth Matrix?

The Sales Growth Matrix is a 2x2 matrix used to analyze the potential of a product or service in terms of its market growth and sales growth. It helps businesses identify the best strategies for increasing sales and market share.

The matrix is divided into four quadrants, each with a different strategy for increasing sales. The top left quadrant is for products or services with high market growth and low sales growth. The top right quadrant is for products or services with high market growth and high sales growth. The bottom left quadrant is for products or services with low market growth and low sales growth. The bottom right quadrant is for products or services with low market growth and high sales growth.

For each quadrant, businesses can use different strategies to increase sales. For example, in the top left quadrant, businesses can focus on increasing market share by introducing new products or services, or by expanding into new markets. In the top right quadrant, businesses can focus on increasing sales by improving their marketing and sales efforts. In the bottom left quadrant, businesses can focus on increasing sales by improving their pricing and product features. In the bottom right quadrant, businesses can focus on increasing sales by improving their customer service and loyalty programs.


Want to try this template?

What templates are related to Sales Growth Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Sales Growth Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

How can I use Sales Growth Matrix in Priority Matrix?

You can get Sales Growth Matrix in your Priority Matrix in just a moment:

  1. Click to sign in or create an account in the system
  2. Start adding your items to the matrix
  3. If you prefer it, download Priority Matrix and take your data with you

Learn more about Sales Growth Matrix, and get free access to lots of other templates, at templates.app. Once you are comfortable with the document, you can easily export to Excel, if you prefer to work that way.

If you have any questions and you can't find the answer in our knowledge base, don't hesitate to contact us for help.