Customer Feedback-Value Matrix

The Customer Feedback-Value Matrix is a tool used to prioritize customer feedback and determine which feedback should be addressed first. It is based on a 2x2 matrix that categorizes feedback based on its value and difficulty to implement.

At a very high level, the Customer Feedback-Value Matrix is used in the context of business, marketing, customer service.

Customer Feedback-Value Matrix quadrant descriptions, including examples
Want to try this template?
Other Templates

What is the Customer Feedback-Value Matrix?

A visual explanation is shown in the image above. The Customer Feedback-Value Matrix can be described as a matrix with the following quadrants:

  1. High Value, Low Difficulty: Feedback that is both high value and low difficulty, such as a suggestion to add a new feature to the product.
  2. High Value, High Difficulty: Feedback that is high value but difficult to implement, such as a suggestion to completely overhaul the user interface.
  3. Low Value, Low Difficulty: Feedback that is low value and low difficulty, such as a suggestion to change the color of a button.
  4. Low Value, High Difficulty: Feedback that is low value and difficult to implement, such as a suggestion to add a new payment option.

What is the purpose of the Customer Feedback-Value Matrix?

The Customer Feedback-Value Matrix is a tool used to prioritize customer feedback and determine which feedback should be addressed first. It is based on a 2x2 matrix that categorizes feedback based on its value and difficulty to implement. The matrix is divided into four quadrants, each representing a different type of feedback.

The top-left quadrant represents feedback that is both high value and low difficulty. These are the types of feedback that should be addressed first, as they will have the most impact with the least effort. The top-right quadrant represents feedback that is high value but difficult to implement. These should be addressed second, as they will require more effort but will still have a large impact. The bottom-left quadrant represents feedback that is low value and low difficulty. These should be addressed third, as they will have a low impact but require minimal effort. Finally, the bottom-right quadrant represents feedback that is low value and difficult to implement. These should be addressed last, as they will require a lot of effort but will have a minimal impact.

By using the Customer Feedback-Value Matrix, businesses can quickly and easily prioritize customer feedback and determine which feedback should be addressed first.


Want to try this template?

What templates are related to Customer Feedback-Value Matrix?

The following templates can also be categorized as business, marketing, customer service and are therefore related to Customer Feedback-Value Matrix: AIDA Marketing Matrix, Affiliate Marketing Matrix, Agile Capability-Value Alignment Matrix, Agile Scaling Matrix, Ansoff Matrix, Asset Allocation Matrix, BCG Matrix, Brand Affinity Matrix. You can browse them using the menu above.

How can I use Customer Feedback-Value Matrix in Priority Matrix?

You can get Customer Feedback-Value Matrix in your Priority Matrix in just a moment:

  1. Click to sign in or create an account in the system
  2. Start adding your items to the matrix
  3. If you prefer it, download Priority Matrix and take your data with you

Learn more about Customer Feedback-Value Matrix, and get free access to lots of other templates, at templates.app. Once you are comfortable with the document, you can easily export to Excel, if you prefer to work that way.

If you have any questions and you can't find the answer in our knowledge base, don't hesitate to contact us for help.