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- Sales Force Effectiveness Matrix
Sales Force Effectiveness Matrix
The Sales Force Effectiveness Matrix is a 2x2 matrix used to evaluate the effectiveness of a sales force. It is based on the idea that a sales force can be evaluated on two dimensions: effectiveness and efficiency. The matrix can be used to identify areas of improvement and to set goals for the sales force.
At a very high level, the Sales Force Effectiveness Matrix is used in the context of business, marketing, finance.
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- Strategy Map
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- SWOT Analysis Matrix for Marketing
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- System Development Capability-Value Matrix
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- Systems Engineering Capability-Value Matrix
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- Talent Acquisition-Performance Matrix
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- Talent Pool Matrix
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- Target Market Matrix
- Technology Adoption Lifecycle
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- The 7 Habits of Highly Effective People
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- User Experience Matrix
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- Value Chain Analysis
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- Viral Marketing Matrix
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- Website Traffic-Conversion Matrix
- Work Breakdown Structure (WBS)
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- Workforce Capability-Performance Matrix
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- Workforce Development-Value Matrix
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- Workforce Performance-Value Chain Alignment Matrix
- Workforce Performance-Value Proposition-Value Chain Alignment Matrix
- Workforce Performance-Value Stream Alignment Matrix
- Workforce Skill Development Matrix
- YouTube Marketing Matrix
What is the Sales Force Effectiveness Matrix?
A visual explanation is shown in the image above. The Sales Force Effectiveness Matrix can be described as a matrix with the following quadrants:
- High Effectiveness/High Efficiency: A sales force that is both effective and efficient, making sales with minimal resources.
- High Effectiveness/Low Efficiency: A sales force that is effective but not efficient, using too many resources to make sales.
- Low Effectiveness/High Efficiency: A sales force that is efficient but not effective, using minimal resources but not making enough sales.
- Low Effectiveness/Low Efficiency: A sales force that is neither effective nor efficient, using too many resources and not making enough sales.
What is the purpose of the Sales Force Effectiveness Matrix?
The Sales Force Effectiveness Matrix is a 2x2 matrix used to evaluate the effectiveness of a sales force. It is based on the idea that a sales force can be evaluated on two dimensions: effectiveness and efficiency. The matrix can be used to identify areas of improvement and to set goals for the sales force.
The two dimensions of the matrix are effectiveness and efficiency. The effectiveness of a sales force is measured by the number of sales it makes and the quality of those sales. Efficiency is measured by the amount of resources used to make those sales.
The four quadrants of the matrix are: High Effectiveness/High Efficiency, High Effectiveness/Low Efficiency, Low Effectiveness/High Efficiency, and Low Effectiveness/Low Efficiency. Each quadrant represents a different type of sales force and requires different strategies for improvement.
The High Effectiveness/High Efficiency quadrant represents a sales force that is both effective and efficient. This type of sales force is considered to be the ideal, as it is able to make sales with minimal resources. Strategies for improvement in this quadrant focus on maintaining the current level of effectiveness and efficiency.
The High Effectiveness/Low Efficiency quadrant represents a sales force that is effective but not efficient. This type of sales force is able to make sales but is using too many resources to do so. Strategies for improvement in this quadrant focus on increasing efficiency while maintaining effectiveness.
The Low Effectiveness/High Efficiency quadrant represents a sales force that is efficient but not effective. This type of sales force is using minimal resources but is not making enough sales. Strategies for improvement in this quadrant focus on increasing effectiveness while maintaining efficiency.
The Low Effectiveness/Low Efficiency quadrant represents a sales force that is neither effective nor efficient. This type of sales force is using too many resources and not making enough sales. Strategies for improvement in this quadrant focus on increasing both effectiveness and efficiency.
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What templates are related to Sales Force Effectiveness Matrix?
The following templates can also be categorized as business, marketing, finance and are therefore related to Sales Force Effectiveness Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.
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