Channel Management Matrix

The Channel Management Matrix is a tool used to help businesses identify and prioritize potential channels for marketing and sales. It evaluates channels based on their potential reach and cost.

At a very high level, the Channel Management Matrix is used in the context of business, marketing, finance.

Channel Management Matrix quadrant descriptions, including examples
Want to try this template?
Other Templates

What is the Channel Management Matrix?

A visual explanation is shown in the image above. The Channel Management Matrix can be described as a matrix with the following quadrants:

  1. High Reach, Low Cost: Channels with high reach and low cost, such as social media and email marketing.
  2. High Reach, High Cost: Channels with high reach and high cost, such as television advertising and radio advertising.
  3. Low Reach, Low Cost: Channels with low reach and low cost, such as word-of-mouth and local events.
  4. Low Reach, High Cost: Channels with low reach and high cost, such as direct mail and print advertising.

What is the purpose of the Channel Management Matrix?

The Channel Management Matrix is a tool used to help businesses identify and prioritize potential channels for marketing and sales. It evaluates channels based on their potential reach and cost, and helps businesses decide which channels are worth investing in.

The matrix consists of four quadrants, each representing a different combination of reach and cost. The top-left quadrant is for channels with high reach and low cost, such as social media. The top-right quadrant is for channels with high reach and high cost, such as television advertising. The bottom-left quadrant is for channels with low reach and low cost, such as word-of-mouth. The bottom-right quadrant is for channels with low reach and high cost, such as direct mail.

The Channel Management Matrix can be used to quickly identify which channels are worth investing in. For example, a business may decide to focus on channels in the top-left quadrant, as they offer the most potential reach for the lowest cost.


Want to try this template?

What templates are related to Channel Management Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Channel Management Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

How can I use Channel Management Matrix in Priority Matrix?

You can get Channel Management Matrix in your Priority Matrix in just a moment:

  1. Click to sign in or create an account in the system
  2. Start adding your items to the matrix
  3. If you prefer it, download Priority Matrix and take your data with you

Learn more about Channel Management Matrix, and get free access to lots of other templates, at templates.app. Once you are comfortable with the document, you can easily export to Excel, if you prefer to work that way.

If you have any questions and you can't find the answer in our knowledge base, don't hesitate to contact us for help.