Market Share-Growth Matrix

The Market Share-Growth Matrix is a tool used to analyze the competitive environment of a business and identify potential opportunities for growth. It is composed of four quadrants, each representing a different combination of market share and growth rate.

At a very high level, the Market Share-Growth Matrix is used in the context of business, marketing, finance.

Market Share-Growth Matrix quadrant descriptions, including examples
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What is the Market Share-Growth Matrix?

A visual explanation is shown in the image above. The Market Share-Growth Matrix can be described as a matrix with the following quadrants:

  1. High Market Share, High Growth: Businesses with a large market share and are growing quickly, such as Apple and Amazon.
  2. High Market Share, Low Growth: Businesses with a large market share but are not growing quickly, such as McDonald's and Walmart.
  3. Low Market Share, High Growth: Businesses with a small market share but are growing quickly, such as Uber and Airbnb.
  4. Low Market Share, Low Growth: Businesses with a small market share and are not growing quickly, such as local restaurants and small retailers.

What is the purpose of the Market Share-Growth Matrix?

The Market Share-Growth Matrix is a tool used to analyze the competitive environment of a business and identify potential opportunities for growth. It is composed of four quadrants, each representing a different combination of market share and growth rate. The four quadrants are:

  • High Market Share, High Growth: This quadrant represents businesses that have a large market share and are growing quickly. These businesses are often well-established and have a strong competitive advantage. Examples of businesses in this quadrant include Apple and Amazon.
  • High Market Share, Low Growth: This quadrant represents businesses that have a large market share but are not growing quickly. These businesses may have reached a saturation point in their market and need to find new ways to grow. Examples of businesses in this quadrant include McDonald's and Walmart.
  • Low Market Share, High Growth: This quadrant represents businesses that have a small market share but are growing quickly. These businesses may be new and have potential for growth, but they may also be vulnerable to competition. Examples of businesses in this quadrant include Uber and Airbnb.
  • Low Market Share, Low Growth: This quadrant represents businesses that have a small market share and are not growing quickly. These businesses may be struggling and need to find ways to increase their market share. Examples of businesses in this quadrant include local restaurants and small retailers.

By analyzing the competitive environment of a business using the Market Share-Growth Matrix, businesses can identify potential opportunities for growth and develop strategies to capitalize on them.


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What templates are related to Market Share-Growth Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Market Share-Growth Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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