Product Design Matrix

The Product Design Matrix is a 2x2 matrix used to evaluate the potential success of a product or service. It is used to identify the best combination of features, design, and price to maximize the potential of a product.

At a very high level, the Product Design Matrix is used in the context of business, marketing, finance.

Product Design Matrix quadrant descriptions, including examples
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What is the Product Design Matrix?

A visual explanation is shown in the image above. The Product Design Matrix can be described as a matrix with the following quadrants:

  1. High Features & Design, High Price: Products with high features and design, but a high price (e.g. high-end luxury car)
  2. High Features & Design, Low Price: Products with high features and design, but a low price (e.g. budget laptop)
  3. Low Features & Design, High Price: Products with low features and design, but a high price (e.g. high-end designer watch)
  4. Low Features & Design, Low Price: Products with low features and design, but a low price (e.g. basic smartphone)

What is the purpose of the Product Design Matrix?

The Product Design Matrix is a 2x2 matrix used to evaluate the potential success of a product or service. It is used to identify the best combination of features, design, and price to maximize the potential of a product. The matrix is divided into four quadrants, each representing a different combination of features, design, and price.

The top-left quadrant represents products with high features and design, but a high price. These products are typically targeted at a more affluent customer base, and are designed to be luxurious and exclusive. An example of a product in this quadrant would be a high-end luxury car.

The top-right quadrant represents products with high features and design, but a low price. These products are typically targeted at a more budget-conscious customer base, and are designed to be affordable and accessible. An example of a product in this quadrant would be a budget laptop.

The bottom-left quadrant represents products with low features and design, but a high price. These products are typically targeted at a more affluent customer base, and are designed to be luxurious and exclusive. An example of a product in this quadrant would be a high-end designer watch.

The bottom-right quadrant represents products with low features and design, but a low price. These products are typically targeted at a more budget-conscious customer base, and are designed to be affordable and accessible. An example of a product in this quadrant would be a basic smartphone.


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What templates are related to Product Design Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Product Design Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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