Customer Experience-Value Stream-Value Chain Alignment Matrix

The Customer Experience-Value Stream-Value Chain Alignment Matrix is a 2x2 matrix that helps to align customer experience, value streams, and value chains. It helps to identify gaps between customer experience and value streams, and between value streams and value chains.

At a very high level, the Customer Experience-Value Stream-Value Chain Alignment Matrix is used in the context of business, marketing, finance.

Customer Experience-Value Stream-Value Chain Alignment Matrix quadrant descriptions, including examples
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What is the Customer Experience-Value Stream-Value Chain Alignment Matrix?

A visual explanation is shown in the image above. The Customer Experience-Value Stream-Value Chain Alignment Matrix can be described as a matrix with the following quadrants:

  1. Customer Experience: This quadrant represents customer experience goals and objectives, such as customer satisfaction, loyalty, and retention.
  2. Value Streams: This quadrant represents value streams that are necessary to achieve the customer experience goals, such as product development, marketing, and customer service.
  3. Value Chains: This quadrant represents value chains that are necessary to achieve the customer experience goals, such as supply chain, product delivery, and customer support.
  4. Alignment: This quadrant represents the alignment between customer experience, value streams, and value chains. It helps to identify gaps between customer experience and value streams, and between value streams and value chains.

What is the purpose of the Customer Experience-Value Stream-Value Chain Alignment Matrix?

The Customer Experience-Value Stream-Value Chain Alignment Matrix is a 2x2 matrix that helps to align customer experience, value streams, and value chains. It helps to identify gaps between customer experience and value streams, and between value streams and value chains.

The matrix consists of four quadrants:

  • The top-left quadrant represents customer experience. This is where you should list the customer experience goals and objectives.
  • The top-right quadrant represents value streams. This is where you should list the value streams that are necessary to achieve the customer experience goals.
  • The bottom-left quadrant represents value chains. This is where you should list the value chains that are necessary to achieve the customer experience goals.
  • The bottom-right quadrant represents the alignment between customer experience, value streams, and value chains. This is where you should list the gaps between customer experience and value streams, and between value streams and value chains.

The Customer Experience-Value Stream-Value Chain Alignment Matrix is a useful tool for aligning customer experience, value streams, and value chains. It helps to identify gaps between customer experience and value streams, and between value streams and value chains, and it can be used to develop strategies to close those gaps.


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What templates are related to Customer Experience-Value Stream-Value Chain Alignment Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Customer Experience-Value Stream-Value Chain Alignment Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

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