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- Kano Model Matrix
Kano Model Matrix
The Kano Model Matrix is a tool used to help businesses understand customer needs and prioritize product features. It is based on the Kano model, which is a customer satisfaction model that divides customer needs into three categories: Must-haves, Performance, and Delighters.
At a very high level, the Kano Model Matrix is used in the context of business, marketing, finance.
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- Market Opportunity Matrix
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- Market Opportunity-Size Matrix
- Market Penetration-Performance Matrix
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- Market Positioning Matrix
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- Market Segmentation-Performance Alignment Matrix
- Market Segmentation-Performance Matrix
- Market Segmentation-Value Matrix
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- Market-Value-Complexity Matrix
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- Marketing Mix-Performance Alignment Matrix
- Marketing Mix-Performance Matrix
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- Marketing Research-Analysis Matrix
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- Maturity Assessment-Value Matrix
- Maturity Level-Performance Matrix
- Maturity Level-Value Alignment Matrix
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- Multi-Criteria Decision Analysis Matrix
- Multichannel Attribution Matrix
- Multichannel Marketing Matrix
- Net Present Value Matrix
- Net Profit Margin Matrix
- Net Promoter Score-Insight Matrix
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- Net Promoter Score-Performance Matrix
- Net Promoter Score-Value Alignment Matrix
- Net Promoter Score-Value Proposition Alignment Matrix
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- Organizational Capability Value Matrix
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- Organizational Effectiveness-Value Matrix
- Organizational Effectiveness-Value Proposition-Value Chain Alignment Matrix
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- Organizational Effectiveness-Value Stream Alignment Matrix
- Organizational Health Assessment Matrix
- Organizational Health Matrix
- Organizational Performance Matrix
- Organizational Performance-Effectiveness Matrix
- Organizational Performance-Value Matrix
- Organizational Readiness-Value Matrix
- Organizational Resilience Matrix
- Organizational Resilience-Performance Matrix
- Organizational Resilience-Value Chain Alignment Matrix
- Organizational Resilience-Value Matrix
- Organizational Resilience-Value Proposition-Value Stream Alignment Matrix
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- Organizational Structure-Value Matrix
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- Outsourcing Risk-Value Matrix
- Paid Search-Competitive Positioning Matrix
- Partner Selection Matrix
- Partnership Marketing Matrix
- People Capability Maturity Matrix
- Perception-Positioning Matrix
- Performance and Potential Matrix
- Performance Appraisal Matrix
- Performance Feedback Matrix
- Performance Management Maturity Matrix
- Performance Management-Value Chain Alignment Matrix
- Performance Management-Value Matrix
- Performance Management-Value Proposition-Value Stream Alignment Matrix
- Performance Management-Value Stream Alignment Matrix
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- Performance-Value Matrix
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- Personality Assessment-Value Matrix
- Personalization Matrix
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- Porter's Five Forces Framework
- Portfolio Analysis Matrix
- Portfolio Analysis-Evaluation Matrix
- Portfolio Analysis-Performance Alignment Matrix
- Portfolio Analysis-Value Alignment Matrix
- Portfolio Assessment-Performance Alignment Matrix
- Portfolio Optimization-Value Alignment Matrix
- Portfolio Optimization-Value Stream Alignment Matrix
- Portfolio Performance-Value Matrix
- Positioning Matrix
- Process Capability Assessment-Value Alignment Matrix
- Process Capability Matrix
- Process Capability-Performance Matrix
- Process Capability-Value Alignment Matrix
- Process Improvement Matrix
- Process Improvement Maturity Matrix
- Process Improvement-Performance Alignment Matrix
- Process Improvement-Value Alignment Matrix
- Process Improvement-Value Stream Alignment Matrix
- Procurement Capability-Value Matrix
- Procurement Maturity Matrix
- Product Adoption Matrix
- Product Costing Matrix
- Product Design Matrix
- Product Design-Development Matrix
- Product Design-Value Matrix
- Product Development Matrix
- Product Development-Reward Matrix
- Product Development-Risk Matrix
- Product Development-Risk-Value Alignment Matrix
- Product Development-Value Matrix
- Product Differentiation Matrix
- Product Feature Matrix
- Product Feature-Value Alignment Matrix
- Product Feature-Value Matrix
- Product Launch-Performance Matrix
- Product Life Cycle Matrix
- Product Portfolio Matrix
- Product Positioning Matrix
- Product Roadmap Matrix
- Product Roadmap-Performance Matrix
- Product-Market Fit Matrix
- Product-Market-Technology Matrix
- Product-Service Matrix
- Product-Service Mix Matrix
- Product/Market Matrix
- Productivity Improvement Matrix
- Program Management Maturity Matrix
- Project Benefit Matrix
- Project Charter Matrix
- Project Management Capability Assessment-Value Matrix
- Project Management Capability-Performance Alignment Matrix
- Project Management Capability-Value Proposition Alignment Matrix
- Project Management Capability-Value Stream Alignment Matrix
- Project Management Matrix
- Project Management Office Maturity Matrix
- Project Management-Performance Alignment Matrix
- Project Prioritization Matrix
- Project Prioritization-Alignment Matrix
- Project Risk Matrix
- Project Risk-Opportunity Matrix
- Project Risk-Value Matrix
- Promotions Matrix
- Prospecting Matrix
- Public Relations Matrix
- Purchase Decision Matrix
- Quadrant Analysis
- Quality Control Matrix
- Quality Control-Performance Matrix
- Quality Function Deployment Matrix
- Quality Management Capability Assessment Matrix
- Quality Management Capability-Value Alignment Matrix
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- Quality Management Matrix
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- Rational Decision-Making Matrix
- Recruitment Capability-Value Matrix
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- Relationship Management Matrix
- Relationship Marketing Matrix
- Relationship-Value-Complexity Matrix
- Requirements Traceability Matrix
- Resource Allocation Matrix
- Resource Allocation-Utilization Matrix
- Resource Capability Matrix
- Resource Utilization Matrix
- Risk Analysis Matrix
- Risk Assessment Matrix
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- Risk Management Matrix
- Risk Matrix
- Risk Value Matrix
- Risk-Response Matrix
- Risk-Return Matrix
- Roadmap Matrix
- Root Cause Identification Matrix
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- Sales and Marketing Alignment Matrix
- Sales and Marketing Performance-Value Chain Alignment Matrix
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- Sales and Marketing Performance-Value Proposition Alignment Matrix
- Sales and Marketing Performance-Value Proposition-Value Stream Alignment Matrix
- Sales and Marketing-Value Proposition Alignment Matrix
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- Sales Effectiveness-Value Matrix
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- Sales Growth Matrix
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- Sales Performance Matrix
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- Service Capability-Value Matrix
- Service Delivery Capability Assessment-Performance Alignment Matrix
- Service Delivery Capability Assessment-Value Alignment Matrix
- Service Delivery Capability Maturity Assessment-Value Matrix
- Service Delivery Capability Maturity Matrix
- Service Delivery Capability-Value Alignment Matrix
- Service Delivery Matrix
- Service Delivery Performance-Value Alignment Matrix
- Service Delivery Performance-Value Matrix
- Service Delivery-Value Alignment Matrix
- Service Delivery-Value Matrix
- Service Design and Delivery Capability Assessment Matrix
- Service Design and Delivery Matrix
- Service Design and Delivery-Value Alignment Matrix
- Service Design Matrix
- Service Excellence Matrix
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- Service Innovation-Value Matrix
- Service Innovation-Value Proposition Alignment Matrix
- Service Innovation-Value Stream Alignment Matrix
- Service Management Capability Assessment-Value Matrix
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- Service Maturity Matrix
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- Service Quality Matrix
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- Skill-Will Matrix
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- Skills Assessment-Value Matrix
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- Skills Development-Value Matrix
- Skills Management-Performance Alignment Matrix
- Skills Management-Value Matrix
- Social Capital-Value Matrix
- Social Impact Assessment Matrix
- Social Media Analytics Matrix
- Social Media Capability Maturity Matrix
- Social Media Engagement Matrix
- Social Media Listening-Value Matrix
- Social Media Marketing Matrix
- Social Media Strategy Matrix
- Social Network Analysis Matrix
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- SWOT Analysis Matrix for Marketing
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- The 7 Habits of Highly Effective People
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- User Experience Matrix
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- Viral Marketing Matrix
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- Work Breakdown Structure (WBS)
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- Workforce Performance-Value Chain Alignment Matrix
- Workforce Performance-Value Proposition-Value Chain Alignment Matrix
- Workforce Performance-Value Stream Alignment Matrix
- Workforce Skill Development Matrix
- YouTube Marketing Matrix
What is the Kano Model Matrix?
A visual explanation is shown in the image above. The Kano Model Matrix can be described as a matrix with the following quadrants:
- Must-haves: Must-haves are features that customers expect to be included in the product and are necessary for the product to be successful (e.g. a car must have an engine).
- Performance: Performance features are features that customers expect to be included in the product, but are not necessary for the product to be successful (e.g. a car with leather seats).
- Delighters: Delighters are features that customers do not expect to be included in the product, but are appreciated when they are included (e.g. a car with a sunroof).
- Indifferent: Indifferent features are features that customers do not care about, either positively or negatively (e.g. a car with a cup holder).
What is the purpose of the Kano Model Matrix?
The Kano Model Matrix is a tool used to help businesses understand customer needs and prioritize product features. It is based on the Kano model, which is a customer satisfaction model that divides customer needs into three categories: Must-haves, Performance, and Delighters. The Kano Model Matrix is a 2x2 matrix that helps businesses understand the customer needs in each category and prioritize the features that should be included in the product.
The matrix is divided into four quadrants: Must-haves, Performance, Delighters, and Indifferent. Must-haves are features that customers expect to be included in the product and are necessary for the product to be successful. Performance features are features that customers expect to be included in the product, but are not necessary for the product to be successful. Delighters are features that customers do not expect to be included in the product, but are appreciated when they are included. Indifferent features are features that customers do not care about, either positively or negatively.
By understanding the customer needs in each category, businesses can prioritize the features that should be included in the product. This helps them focus on the features that will have the most impact on customer satisfaction and create a product that meets customer expectations.
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What templates are related to Kano Model Matrix?
The following templates can also be categorized as business, marketing, finance and are therefore related to Kano Model Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.
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