Gap Analysis-Performance Matrix

The Gap Analysis-Performance Matrix is a 2x2 matrix used to compare the current performance of a business or organization against its desired performance. It helps to identify gaps between the two and determine the steps needed to bridge the gap.

At a very high level, the Gap Analysis-Performance Matrix is used in the context of business, marketing, finance.

Gap Analysis-Performance Matrix quadrant descriptions, including examples
Want to try this template?
Other Templates

What is the Gap Analysis-Performance Matrix?

A visual explanation is shown in the image above. The Gap Analysis-Performance Matrix can be described as a matrix with the following quadrants:

  1. Current Performance: The top-left quadrant represents the current performance of the business or organization. For example, current sales, customer satisfaction, and employee engagement.
  2. Desired Performance: The top-right quadrant represents the desired performance of the business or organization. For example, desired sales, customer satisfaction, and employee engagement.
  3. Gap: The bottom-left quadrant represents the gap between the current and desired performance. For example, the difference between current and desired sales, customer satisfaction, and employee engagement.
  4. Actions: The bottom-right quadrant represents the actions needed to bridge the gap. For example, marketing strategies, customer service initiatives, and employee training.

What is the purpose of the Gap Analysis-Performance Matrix?

The Gap Analysis-Performance Matrix is a 2x2 matrix used to compare the current performance of a business or organization against its desired performance. It helps to identify gaps between the two and determine the steps needed to bridge the gap. The matrix is divided into four quadrants, each representing a different type of performance.

The top-left quadrant represents the current performance of the business or organization. This quadrant should include metrics such as current sales, customer satisfaction, and employee engagement. The top-right quadrant represents the desired performance of the business or organization. This quadrant should include metrics such as desired sales, customer satisfaction, and employee engagement.

The bottom-left quadrant represents the gap between the current and desired performance. This quadrant should include metrics such as the difference between current and desired sales, customer satisfaction, and employee engagement. The bottom-right quadrant represents the actions needed to bridge the gap. This quadrant should include metrics such as marketing strategies, customer service initiatives, and employee training.


Want to try this template?

What templates are related to Gap Analysis-Performance Matrix?

The following templates can also be categorized as business, marketing, finance and are therefore related to Gap Analysis-Performance Matrix: Effort Impact Matrix, Gap Analysis Matrix, Growth Share Matrix, Kraljic Matrix, Outsourcing Matrix, Quadrant Analysis, Risk Analysis Matrix, Risk Value Matrix. You can browse them using the menu above.

How can I use Gap Analysis-Performance Matrix in Priority Matrix?

You can get Gap Analysis-Performance Matrix in your Priority Matrix in just a moment:

  1. Click to sign in or create an account in the system
  2. Start adding your items to the matrix
  3. If you prefer it, download Priority Matrix and take your data with you

Learn more about Gap Analysis-Performance Matrix, and get free access to lots of other templates, at templates.app. Once you are comfortable with the document, you can easily export to Excel, if you prefer to work that way.

If you have any questions and you can't find the answer in our knowledge base, don't hesitate to contact us for help.