Value Creation Matrix

The Value Creation Matrix is a strategic tool used to evaluate and categorize business activities based on their potential to create value. It helps organizations identify which activities are worth investing in and which should be reconsidered or discontinued.

At a very high level, the Value Creation Matrix is used in the context of business, strategy, management.

Value Creation Matrix quadrant descriptions, including examples
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What is the Value Creation Matrix?

A visual explanation is shown in the image above. The Value Creation Matrix can be described as a matrix with the following quadrants:

  1. High Value to Customer, Low Value to Company: Activities that are highly valued by customers but offer little value to the company, e.g., extensive customer support services.
  2. High Value to Customer, High Value to Company: Activities that are highly valued by both customers and the company, e.g., a best-selling product line.
  3. Low Value to Customer, Low Value to Company: Activities that offer little value to both customers and the company, e.g., outdated product features.
  4. Low Value to Customer, High Value to Company: Activities that offer high value to the company but are of low value to customers, e.g., cost-cutting measures.

What is the purpose of the Value Creation Matrix?

The Value Creation Matrix is a powerful framework for assessing the value potential of different business activities. This 2x2 matrix categorizes activities into four quadrants based on two dimensions: value to the customer and value to the company. By plotting activities on this matrix, organizations can make informed decisions about where to allocate resources, focus efforts, and drive strategic initiatives.

For example, activities that fall into the top-right quadrant (high value to both customer and company) are prime candidates for investment and scaling. Conversely, activities in the bottom-left quadrant (low value to both customer and company) may need to be discontinued or re-evaluated. The other two quadrants provide insights into activities that either benefit the customer more than the company or vice versa, guiding strategic adjustments to maximize overall value creation.

Use cases for the Value Creation Matrix include product portfolio management, strategic planning, and operational efficiency assessments. By regularly reviewing activities through this matrix, businesses can ensure they are continuously aligned with their value creation goals and market demands.


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What templates are related to Value Creation Matrix?

The following templates can also be categorized as business, strategy, management and are therefore related to Value Creation Matrix: Product-Market Matrix, 4 Ps Marketing Mix Matrix, AI Capability-Value Proposition Alignment Matrix, AI Innovation-Value Alignment Matrix, AI Maturity Matrix, AI-Value Proposition Alignment Matrix, AI-Value Proposition Matrix, AIDA Marketing Matrix. You can browse them using the menu above.

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